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A study on activation method of beacon service in cultural art space

문화예술 공간의 비콘(Beacon) 서비스 활성화 방안 연구

  • Jung, Ran-gun (Dept. of Design Management, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Design Management, HongIk University, International Design School for Advanced Studies)
  • 정란근 (홍익대학교 국제디자인전문대학원 디자인경영학전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2017.11.29
  • Accepted : 2018.02.20
  • Published : 2018.02.28

Abstract

The purpose of this study is suggest the guideline by analyzing and categorizing the case of trends of Beacon technological development and Beacon-Based service in culture and art space of domestic and overseas. I did some literature research followed with theoretical background of beacon service, also did case study of beacon service application in domestic and overseas culture space. The result indicate that beacon technology can provide a variety services in a wide space. Through domestic and overseas case studies, it was found that beacon service in domestic exhibition space should be given as experience-oriented services beyond benefit-oriented services. As this point of time, this study will become a good resource for various communication services through beacon service in Korea.

Keywords

O2O service;Beacon;Experience service;Culture and art space;Communication service

Acknowledgement

Supported by : Hongik University

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