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Analysis of the Influence of Presidential Candidate's SNS Reputation on Election Result: focusing on 19th Presidential Election

대선후보의 SNS 평판이 선거결과에 미치는 영향 분석 - 19대 대선을 중심으로 -

  • Lee, Ye Na (Department of Information Security, Seoul Women's University) ;
  • Choi, Eun Jung (Department of Information Security, Seoul Women's University) ;
  • Kim, Myuhng Joo (Department of Information Security, Seoul Women's University)
  • 이예나 (서울여자대학교 정보보호학과) ;
  • 최은정 (서울여자대학교 정보보호학과) ;
  • 김명주 (서울여자대학교 정보보호학과)
  • Received : 2018.01.02
  • Accepted : 2018.02.20
  • Published : 2018.02.28

Abstract

Smartphones and PCs have become essential components of our daily life. People are expressing their opinions freely in SNS by using these devices. We are able to predict public opinions on specific subject by analyzing the related big data in SNS. In this paper, we have collected opinion data in SNS and analyzed reputation by text mining in order to make a prediction for the will of the people before 19th presidential election in South Korea. The result shows that our method makes more accurate estimate than other election polls.

Keywords

$19^{th}$ Presidential Election;SNS;Big Data Analysis;Text Mining;Reputation Analysis

Acknowledgement

Supported by : Seoul Women's University

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