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The Effects of Innovation and Relationship Factors of ASP Service on Customer Performance - Focused on the Regulatory Impact of Supplier Trust

ASP 서비스의 혁신특성과 관계특성이 고객성과에 미치는 효과 - 공급사 신뢰의 조절효과 중심으로

  • Choi, Dong-Suong (Dept. of Convergence Industry, Seoul Venture University) ;
  • Yi, Seon-Gyu (Dept. of Convergence Industry, Seoul Venture University)
  • Received : 2017.12.22
  • Accepted : 2018.02.20
  • Published : 2018.02.28

Abstract

The purpose of this study is to analyze the effect of innovation factors and relationship factors ASP service on customer performance for small firms using ASP service and Supplier trust analyzed the regulatory impact of the innovation factors and relationships factors on customer performance. Sample data was collected using questionnaire techniques, and statistical analysis used regression analysis. As a result of analysis, it is analyzed that the relative advantage of innovation factors and the influence of other companies have a positive effect on customer performance. In the relationship factors, the degree of information sharing was analyzed as a variable that positively influenced customer performance. However, the Flexibility of participants was analyzed as a variable that did not positively affect customer performance. As a result of analyzing the regulatory role of supplier trust, supplier trust is analyzed as a variable that plays a moderating role in customer performance along with innovation factors and relationship factors. Therefore, in the case of small enterprises using ASP service, it was found that innovation factors and information sharing factors are important factor to maximize customer performance. And that the trust of ASP vendors is a very important variable for customers.

Keywords

ASP service;Innovation factors;Relationship factors;Customer performance;Supplier trust

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