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Switching Intention of Smart Appliance : A Perspective of the Push-Pull-Mooring Framework

스마트 가전의 전환의도에 영향을 미치는 요인에 관한 연구 : Push-Pull-Mooring의 관점

  • Park, HyunSun (BK21+, School of Business Administration, Kyungpook National University) ;
  • Kim, Sanghyun (School of Business Administration, Kyungpook National University)
  • 박현선 (경북대학교 경영학부 BK21플러스) ;
  • 김상현 (경북대학교 경영학부)
  • Received : 2017.12.12
  • Accepted : 2018.02.20
  • Published : 2018.02.28

Abstract

As the next generation technology, leading 4th industrial revolution has been progressed, the goods and services converged by the technology are being released in a market. The smart appliances among them attracts users' attentions as a key promising industry. Thus, this study investigates the factors that influence switching intention to smart appliances based on Push-Pull-Mooring framework. We collected 217 survey responses and formed structural equation modeling with AMOS 22.0. The results show that functional deprivation, money deprivation, alternative attractiveness had an effect on the switching intention to smart appliances. In addition, low switching cost is related to the relationship between external variables and switching intention. The results expect to provide useful information to the smart appliance-related companies.

Keywords

Smart Appliance;Switching Intention;Push-Pull-Mooring Framework;Switching Costs

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