A Study on the Application and the Effect of Business Culture Class Using Keller's ARCS Motivational Model

Keller의 ARCS 동기모델을 적용한 비즈니스문화 수업과정 설계 및 효과에 대한 연구

  • Kim, Bu-Ja (Dept. of Global Business & Information, Seoul Christian University)
  • 김부자 (서울기독대학교 국제경영정보학과)
  • Received : 2018.01.02
  • Accepted : 2018.02.20
  • Published : 2018.02.28


The purpose of this study was to apply Keller's ARCS motivational model to the business culture lessons and to examine the effects on cultural knowledge, interest, awareness and attitude of university students. To accomplish this purpose, the teaching-learning method applying ARCS model for business culture was designed, aiming to improve all elements of learning motivation such as attention, relevance, confidence and satisfaction. The experiment was conducted with two groups as follows; one experimental group that received instruction using ARCS model and the other comparison group that received traditional lecture instruction. Both the instruction using the ARCS model and the traditional lecture instruction was effective in increasing knowledge of culture. The instruction using the ARCS model was verified to improve interest in culture, understanding of others from other cultures, motivation to create culture, perception of importance of culture, and perception of necessity of culture education. But the traditional lecture instruction did not show statistically meaningful effects on cultural interest, awareness and attitude.


Supported by : Seoul Christian University


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