- Volume 9 Issue 2
DOI QR Code
The Impact of Interactivity in Smart Signage and Flow on the Engagement and Memory Accessibility
스마트 사이니지의 상호작용성과 플로우(Flow)가 인게이지먼트와 기억 접근성에 미치는 영향
- Han, Kwang-Seok (Division of Advertising and Public Relations, Namseoul University)
- 한광석 (남서울대학교 광고홍보학과)
- Received : 2017.11.13
- Accepted : 2018.01.20
- Published : 2018.02.28
The purpose of this study is to establish smart signage in a certain space and to analyze not only media ingestion and advertising inducement as well as any information (high vs. low vs. low) and flow level And the memory effect related to whether or not to remember. The results of this study show that the higher the interaction level and the higher the engagement level, the higher the advertising engagement is. In addition, media involvement was high when interaction level was low and flow level was high. Finally, if the level of interactivity is low and the level of flow is high, then non - valued attribution information is more likely to be recalled than the comprehensive evaluation information. If the interaction of smart signage is high and the flow of users is low, Recalled more recall information. In the future, detailed strategies for enhancing user flow will be needed rather than a strategy for unconditional enhancement of interaction in smart signage strategy.
Supported by : National Research Foundation of Korea
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