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The Effects of the Social Contribution Activities on Local Developmental Achievement with a focus on the Mediating effect of Inter-Firm Connected Activity

사회공헌활동이 기업 간 연계 활동의 매개효과를 중심으로 지역발전성과에 미치는 영향

  • Ahn, Jae-Hyun (Business Service Center for Global Environmental Regulation Industrial Environmental Division, Korean Institute of Industrial Technology) ;
  • Hong, Seok-Jin (Business Service Center for Global Environmental Regulation Industrial Environmental Division, Korean Institute of Industrial Technology) ;
  • Kim, Sun-Wook (Business Service Center for Global Environmental Regulation Industrial Environmental Division, Korean Institute of Industrial Technology)
  • 안재현 (한국생산기술연구원 국가청정생산지원센터 환경규제대응실) ;
  • 홍석진 (한국생산기술연구원 국가청정생산지원센터 환경규제대응실) ;
  • 김선욱 (한국생산기술연구원 국가청정생산지원센터 환경규제대응실)
  • Received : 2017.11.21
  • Accepted : 2018.02.02
  • Published : 2018.02.28

Abstract

Due to the growing awareness and demand for corporate social responsibility, the corporate activities designed to make a social contribution are becoming increasingly diversified. Nonetheless, according to a periodic survey, the public has become dissatisfied with the social contribution activities of domestic corporations. The perceptions of the social contribution activities of domestic corporations and the public were found to be quite different. In this study, the Social Contribution Activities were classified into three factors, "Socio-Cultural Resource Activities", "Indirect Social Resource activities" and "Economic Resource Activities", and the effect of each factor on the inter-firm connected activities and achievements of local development were analyzed. Firstly, the "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities in the community. Secondly, it was found that the more active the Inter-firm connected activities were in the community, the bigger their positive effect was on the achievements of local development. Thirdly, the "Economic Resource Activities" were shown to have a positive effect on the achievement of local development. Fourthly, "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities and an indirect positive effect on the achievement of local development. Based on this research, we quantitatively determine the relationship between the corporate social contribution activities and performance.

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