A Study of Visual Components in the Best Seller Cover Design in 2017

2017년 베스트셀러 표지디자인의 시각적 구성요소에 대한 연구

  • Lee, Young hwa (Dept. of Visual Information Design, Dong Yang Mirae University)
  • 이영화 (동양미래대학교 시각정보디자인과)
  • Received : 2017.11.26
  • Accepted : 2018.01.20
  • Published : 2018.01.28


This study would analyze visual components in the best seller cover design in 2017. The visual components were classified through a preliminary review with editorial design experts, and the top 20 best sellers at the Kyobo Book Centre, which recorded the top rank in sales in 2017 were selected as the subjects of the study. The subjects of the survey were 50 graduates from the design-related departments, who could judge the components, and the following results were drawn as an analysis. First, most layouts were a comparison type, and The Temperature of Language took the highest position at 45.5%. Second, in the typography, having a correlation with the section, most were composed of a Serif, and 'Sapiens' took the highest position at 92.5%. Third, the image is concerned with the illustration, in which The Miracles of the Namiya General Store took the highest position at 93.2%. These visual components of the cover design act as an important factor in choosing books for readers who first encounter the books. Thus, it would be necessary to continue to conduct studies of visual components in best sellers, and hopefully, this study would be helpful for the development of the publication market as it is utilized in the marketing field based on these studies.


Cover Design;Visual Components;Layout;Typography;Image


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