A Study on Policy Model for Improving Market Performance of Korean Performing Arts in International Cultural Exchanges

국제문화교류에서 전통공연예술의 시장성과 제고를 위한 정책 모형 연구

  • 구문모 (한라대학교 경영사회대)
  • Received : 2017.11.10
  • Accepted : 2017.12.12
  • Published : 2017.12.30


It is recognized universally that international cultural exchanges have the potential to weaken ethnic rivalries and conflicts and promote cultural diversity rather than commercial interests. However, there are often cases in which these exchanges are transformed into private businesses with a great success in markets due to changes in cultural consumption patterns. This research aims to analyze the performance of international cultural exchanges and to develop a policy model that can guide the overseas market performance for Korean traditional performing arts. This study analyzes domestic and foreign cases for comparison. The domestic case is drawn from the research report published by Korea Arts Management Service and the foreign case is Ireland's Riverdance. The results of this study indicate that the policy political model in which a traditional culture may be translated globally with innovative performing activities has the potential to raise market performance overseas.