A comparative study of news media coverage on the presidential candidate's commitments: applying Content Analysis method

대통령후보 공약에 대한 언론보도 비교연구: 보수적 언론과 진보적 언론의 내용분석을 중심으로

  • Hong, Yong-Rak (Division of Contents, Dong-Ah Institute of Media and Arts)
  • 홍용락 (동아방송예술대학교 콘텐츠학부)
  • Received : 2017.10.01
  • Accepted : 2017.11.20
  • Published : 2017.11.28


The news media report the pledges of presidential candidates, which have important implications for political communication. This study is to investigate the difference between news coverage on the presidential candidate' s pledge and to discuss its implications. The sampled news from the two newspapers were analyzed for content analysis. Frequency analysis and Chi-square analysis are utilized with SPSS. As results, there was no difference in the tone of the article's headlines, but the difference of the tone between the article content was statistically significant. The results means that the media framing affect on the reader's perception. Follow - up study can be suggested a comparative study of past election candidates 'pledge reports, a network analysis for the news language, and a comparative analysis of newspaper coverage and broadcast coverage.


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