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Consumer Characteristics Influencing 'Difficulty in Discarding' Fashion Goods

패션제품 버리기 어려움에 영향을 미치는 소비자 특성

  • Park, Hyun-Hee (Dept. of Clothing & Textiles, Kyungpook National University) ;
  • Ku, Yang-Suk (Dept. of Clothing & Textiles, Kyungpook National University)
  • Received : 2017.07.24
  • Accepted : 2017.09.15
  • Published : 2017.10.31

Abstract

The purpose of this study was to identify the socio-psychological variables and demographic factors influencing the difficulty people may have in discarding fashion goods. In addition, differences of disposal behavior were investigated according to the degree of reported difficulty with which people discarded fashion goods. A total of 260 survey questionnaires were analyzed. Frequency, correlation, exploratory factor analysis, reliability, t-test and multiple regression analyses were used for data analysis using SPSS 22.0. The study results were as follows. First, the difficulty of discarding of fashion goods was positively affected by concern for the environment and the potential for creative reuse of fashion goods, whereas it was not influenced by interdependence. Second, there were differences in the difficulty with which people discarded fashion goods according to demographic factors such as gender and whether or not they held certain religious beliefs; however, there were no differences among other demographic factors. Third, the group demonstrating a high degree of difficulty in discarding fashion goods preferred certain disposal behaviors such as donating to religious organizations, schools, charities etc., exchanging with other people or bartering, reforming for other purposes, selling to secondhand shops or on the internet, storing without wearing it, or discarding it after salvaging reusable parts. The results of this study provide various guidelines for consumers and retailers of fashion products who are interested in the efficient disposal of fashion goods.

Keywords

difficulty in discarding;disposal behavior;concern for environment;creative reuse;demographics

Acknowledgement

Supported by : 한국연구재단

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