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Formative Characteristics of Natural Objets in Contemporary Fashion Window Display

현대 패션 윈도우 디스플레이에 나타난 자연적 오브제의 조형적 특성

  • Kim, Jang-Hyeon (Dept. of Fashion Design, College of Arts, Chung-Ang University) ;
  • Kim, Young-Sam (Dept. of Fashion Design, College of Arts, Chung-Ang University)
  • 김장현 (중앙대학교 패션디자인 전공) ;
  • 김영삼 (중앙대학교 패션디자인 전공)
  • Received : 2017.08.11
  • Accepted : 2017.10.12
  • Published : 2017.10.31

Abstract

This study considers direction types and formative characteristics by analyzing natural objets in contemporary fashion window display. The research methods are both literature review and content analysis based on images of contemporary fashion window display. The conclusions of this study are as follows. First, the direction types of natural objets in contemporary fashion window display expand objective outlines by maximizing the morphological form of objects. Second, a rhythmic sense expressed through a gradual repetition of patterns or a sequential arrangement of natural objects. Third, it represents a reversal of image accomplished through a modification of material on the natural objects. Fourth, a new space is created by transforming two dimensional forms of natural objects. The first formative characteristic of natural objects in contemporary fashion window display is exaggeration. This is expressed through either the expansion of the external volume, the collapsed form of natural objects, or the distortion of external colors. Second, it is a dynamics. This makes it possible to recall the dynamic image of the integration of the observer with a priori thinking by systematically sequencing objects or inducing a specific motion. Third, it is an abstraction. This provides an opportunity for the observer to find in a natural beauty by exchanging physical form or reinterpreting characteristic points. Fourth, it concerns eclecticism characteristic that objects created through the mutual fusion of heterogeneous elements indicates an aesthetic inspiration in a limited space by diverting conventional thinking toward natural objects with expansion of consciousness on formative arts.

Keywords

fashion window display;natural object;formative characteristics

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