Strategy Practice in the 21st Century Digital Organization: -An Analysis from the Ecological Perspective-

21세기 디지털 조직 전략실천에 대한 생태론적 고찰

  • 전성현 (국민대학교 경영대학 경영정보학부) ;
  • 박동준 (소프트전략경영연구원)
  • Received : 2017.09.09
  • Published : 2017.09.30


It is argued that the strategy practice in the 21st digital organization is limited and constrained in that it is being laregy driven by a traditional positivistic strategic management thinking. This article, drawing upon the models and concepts developed in the field of general ecology, proposes a resilient ecological view of strategy, as an alternative strategy frame of reference for overcoming some of the pitfalls and shortcomings of the current digital strategy practice in the organization. The implications of this new ecological perspective on strategy practice are discussed in detail. The article concludes with discussions and directions for implanting the perspective in the organization.


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