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Information Suppression and Projection Strategies Depending on Personality Traits: Using Social media for Impression Management

사용자의 성격에 따른 정보의 통제와 투사 전략: 인상관리를 위한 소셜미디어의 활용

  • 윤혜정 (이화여자대학교 국제사무학과) ;
  • 이한별 (연세대학교 정보대학원) ;
  • 이중정 (연세대학교 정보대학원)
  • Received : 2017.07.14
  • Published : 2017.09.30

Abstract

As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

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