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An Exploratory Study on Consumer Knowledge and Adoption Intention of Nanotechnology

나노기술에 대한 소비자 지식 및 수용의도 탐색 연구

  • 배성훈 (한국과학기술정보연구원) ;
  • 강상규 (한국과학기술정보연구원) ;
  • 이동환 (고려대학교 법학연구원) ;
  • 천성용 (단국대학교 경영학부) ;
  • 김남희 (단국대학교 GTEP사업단, 지원팀) ;
  • 송호준 (단국대학교 경영학부)
  • Received : 2017.07.07
  • Published : 2017.09.30

Abstract

The purpose of this research is to understand the general consumer knowledge and adoption intention of nanotechnology products, one of the advanced scientific fields. We examined consumers' knowledge of innovation products based on nanotechnology, by gender and age group, which are divided into benefits, cost, and trust perception. As a result, the benefits were highly perceived in the order of perceived usefulness, perceived gains, and perceived ease of use. In general, it was found that men and older age group perceived the benefits of nanotechnology to be relatively higher than women and younger age groups did. In terms of cost, perceived risk was relatively higher than other variables and a high innovation resistance appeared in the younger 30s group. Finally, we found that trust for nano-related institution is relatively lower than trust for nano-related people and trust for nanotechnology itself.

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