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A Study on the Viewing Rate Trends of Digital Media Service Special Reference to Terrestrial Real Time Broadcasting of IPTV

IPTV 지상파 실시간방송 채널의 시청률 추세와 영향 요인에 관한 연구

  • 이상호 (경성대학교 디지털미디어학부)
  • Received : 2017.08.01
  • Accepted : 2017.09.20
  • Published : 2017.09.28

Abstract

This paper deals with the viewing rate trends of digital media service special reference to terrestrial real time broadcasting of IPTV. In a few years, TV viewership of young people is decreasing, the audience viewing rate of the terrestrial broadcasting which is the representative of the media decreases, and the change of the broadcasting industry is progressing. Especially after the terrestrial broadcaster 's VOD holdback was extended, the viewer' s movement on the competitive channel & mobile media was rapidly progressing. Researcher assumed that the viewing rate of the terrestrial real-time broadcasting has influenced the comprehensive channel, CJ E&M subsidiary channels. As a result, researcher verified using statistical methodological time series analysis and regression analysis. Based on these results, researcher expects media players to prepare policies for viewers' satisfaction and symbiotic growth of markets.

Keywords

IPTV;Digital Media;Terrestrial Broadcasting;Real Time Broadcasting;Time Series Analysis

Acknowledgement

Supported by : 경성대학교

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