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Relationship among Organization-Public Relationships, External Reputation and Job Satisfaction of Workers in Small and Medium-sized IT Enterprises

IT 관련 중소기업 종사자들의 조직-공중관계성과 외부평판 및 직무만족의 관계

  • Received : 2017.07.21
  • Accepted : 2017.09.20
  • Published : 2017.09.28

Abstract

The purpose of this study was to investigate the relationship among organization-public relationships, external reputation and job satisfaction of workers in small and medium-sized IT enterprises. The subjects were 221 workers in small and medium-sized IT enterprises selected. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and structural equation modeling analysis using IBM SPSS 21 program and IBM AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on external reputation. Second, Organization-public relationships influenced not significantly on job satisfaction of workers in small and medium-sized IT enterprises. Third, External reputation influenced positively on job satisfaction of workers in small and medium-sized IT enterprises. These results will contribute to provide implications related to organization effectiveness.

Keywords

Organization-public relationship;External reputation;Job satisfaction;IT;workers in small and medium-sized enterprises

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