A Study on Craft Design Using Storytelling -Focusing on the story of the Byeoljubujeon-

스토리텔링을 활용한 공예디자인에 관한 연구 -별주부전 이야기를 중심으로-

  • Choi, Jung-Hwa (Instructor Formative Arts Design, Kongju National University)
  • 최정화 (공주대학교 조형디자인학부)
  • Received : 2017.05.31
  • Accepted : 2017.08.20
  • Published : 2017.08.28


As the quality of life increases and the aesthetic value of the product is emphasized, it tend to consider the sensitivity of consumers in designing goods. The importance of storytelling is becoming more prominent as the purchasing factor of products shifted from the center of the product to emotional of products. In this paper, the purpose of developing emotional marketing craft design using storytelling is to understand the storytelling concept and analyze the case of craft design using storytelling. Craft is an easy-to-value or aesthetic value of the goods in the fields of design, diversity and originality can be pursued and has unlimited potential. Now, in addition to the semantic value of expressive values with a consumer sensibility needs requires the development of this research craft crafts design industry has established itself as a high value-added industry could do more to take advantage of the Foundation.


Storytelling;Craft Design;Byeoljubujeon;Digital Decal;Sensitivity marketing


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