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A Study on the Influence of Restaurant Factors on Trust and Revisit Intention

외식업 점포 선택요인이 신뢰와 재방문 의도에 미치는 영향에 관한 연구

  • Song, In-Am (Dept. of Business Administration, Daejeon University) ;
  • Shin, Chang-Ok (Dept. of Business Attending, Daejeon University)
  • Received : 2017.07.01
  • Accepted : 2017.08.20
  • Published : 2017.08.28

Abstract

The purpose of this study is to investigate the effect of restaurant selection factors on reliability and revisit intention. The results of empirical analysis were as follows: First, the factors influencing the intention to visit the restaurant were the physical environment, service, price, location, reputation, cleanliness, It is confirmed that consumers are willing to visit again if their satisfaction is high because they choose general consumers considering kindness and taste. Second, trust is found to affect re - visit intention and it can be judged that store faith is actively considering return visit through consumer 's belief. Third, it was found that the factor of selecting the restaurant business influenced the intention to visit again according to the trust. When the customer chooses according to the restaurant business standard and satisfies the trust, it intends to increase the intention to visit again. The results of this study are as follows. First, it is found that the factors of restaurant selection and trust affect the revisit intention of restaurants, and it is meaningful to provide theoretical and strategic implications.

Keywords

Restaurant business;store property;selection;trust;inquiry

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