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Analysis of a New Product Failure by the Use of Root Cause Analysis and Fault Tree Analysis: The Case of Samsung Galaxy Note7

근본원인분석과 고장수목분석 기법을 활용한 신제품 실패 분석: 삼성 갤럭시노트7 사례를 중심으로

  • Jung, Won-Jun (Dept. of Industrial Engineering, Chonnam National University) ;
  • Ham, Dong-Han (Dept. of Industrial Engineering, Chonnam National University)
  • 정원준 (전남대학교 산업공학과) ;
  • 함동한 (전남대학교 산업공학과)
  • Received : 2017.04.24
  • Accepted : 2017.08.20
  • Published : 2017.08.28

Abstract

This study aims to analyze the causes of a new product failure by using system safety methods, focusing on the case of Samsung Galaxy Note7. However, when analyzing the causes of a product failure, if only technical problems are too emphasized, it is likely to miss other more meaningful causes of a failure. Thus, we claim that the root causes of a product failure should be identified in a broad perspective of integrated systems that include non-technical as well as technical elements. With this viewpoint, we investigated the failure of Samsung Galaxy Note7, by using Root Cause Analysis(RCA) and Fault Tree Analysis (FTA). The results showed that it is necessary to address not only the technical issues but also other non-technical issues, such as a very impetuous launch of a new product due to a very tough competition in the market. Additionally, we also found that RCA and FTA could be a useful tool for analyzing the causes of a new product failure from the viewpoint of an integrated system comprising technical and management elements.

Keywords

RCA;FTA;System Safety Analysis;New Product Development;Product Failure

Acknowledgement

Supported by : 한국연구재단

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