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A Study on the Influence of Founder Characteristics on the Performance of Establishment by Marketing Capability

창업자 특성이 마케팅 역량에 따른 창업성과에 미치는 영향에 관한 연구

  • Song, In-Am (Dept. of Business Administration, Daejeon University) ;
  • Jeon, Gye-Sik (Dept. of Business Attending, Daejeon University)
  • Received : 2017.07.01
  • Accepted : 2017.08.20
  • Published : 2017.08.28

Abstract

This study is a study on the entrepreneurial characteristics of entrepreneurship by marketing competency. This study examines the relationship between the characteristics of entrepreneurs and their marketing competence, and examines the effects of these characteristics on entrepreneurial performance. The results of the empirical analysis show that the characteristics of entrepreneurs influence on entrepreneurship performance. Second, marketing competence affects entrepreneurial performance. Third, it is found that the characteristics of entrepreneurs influence the entrepreneurial performance according to marketing competence. Therefore, this study confirms that the characteristics of entrepreneurs and marketing competence affect the performance of entrepreneurship, and that the characteristics of entrepreneurs influence the entrepreneurship performance according to marketing competence. Therefore, It is significant to provide theory and implications.

Keywords

Founder;Founder Characteristics;Marketing Capability;Establishment Performance;Establishment

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