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A Typology Study of Corporation Patent Strategy Using Competing Value Model

경쟁가치모형에 따른 기업의 특허전략 유형화 연구

  • Received : 2017.03.20
  • Accepted : 2017.08.20
  • Published : 2017.08.28

Abstract

Patent strategy research has focused on the efficiency of licensing for investigation, analysis and utilization of application management, product and development task in finding patent idea, to establish patent strategy linked with management strategy and technology strategy. However, it is difficult to find the research on patent strategy that reflects an adaptive culture to enhance the internalization and performance of the established strategy. As a result, companies have been striving to imitate patent strategies of advanced companies that do not consider their industry and organizational culture. This study proposes a method of defining a firm 's patent strategy according to the competing value model that analyzes organizational culture as four frameworks. This study verifies the classification method through case studies, suggests a suitable patent strategy for the patent strategy type. This study has contributions in that discussing from a new point of view based on organizational culture theory and providing a IP strategic model with high practicality.

Keywords

Patent Strategy;Organization Culture;Competing Value Model;Patent Strategy Typology;Patent Utilization

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