DOI QR코드

DOI QR Code

The Role of Sketches in Fashion Design -Focus on a Case Study of a Professional Designer's Process-

  • Lee, Jung Soo (Dept. of Textile Art and Fashion Design, Hongik University)
  • Received : 2017.06.19
  • Accepted : 2017.07.21
  • Published : 2017.07.30

Abstract

This study investigated the key role of sketches in creative fashion design by observing the cognitive process of idea development through a professional's design problem solving using the medium of hand sketching. The three-part semi-constrained design experiment with a professional designer, in which the participant designer was provided a source of inspiration image and asked to design a small collection of outfits, identified a fashion designer's idea development process as involving two phases of sketch processes: lateral and vertical transformation. Analysis of the video/audio recording and corresponding interviews validated lateral transformation in the designer's use of sketches to represent interpretation of the provided inspiration source. Through sketching, the designer transferred fuzzy ideas onto paper. Vertical transformation was observed through the designer's modification of previous ideas after reflecting on earlier sketches, with various ideas divided, manipulated, discarded, regrouped, and combined through sketching activities. The designer's sketching process is valuable design knowledge that facilitates the idea development process and ultimately triggers generation of creative ideas. Understanding it may benefit practitioners and educators.

References

  1. Cross, N. (1999). Natural intelligence in design. Design Studies, 20(1), 25-39. doi:10.1016/-S0142-694X(98)00026-X https://doi.org/10.1016/S0142-694X(98)00026-X
  2. Gero, J. S., & Tang, H. H. (2001). The differences between retrospective and concurrent protocols in revealing the process-oriented aspects of the design process. Design Studies, 22(3), 283-295. doi:10.1016/S0142-694X(00)00030-2 https://doi.org/10.1016/S0142-694X(00)00030-2
  3. Goel, V. (1995). Sketches of thought. Cambridge, Mass.: MIT Press.
  4. Goldschmidt, G. (1991). The dialectics of sketching. Creativity Research Journal, 4(2), 123-143. doi:10.1080/10400419109534381 https://doi.org/10.1080/10400419109534381
  5. Goldschmidt, G. (2002). Read-write acts of drawing, or-the economy of treasure hunting. Tracy: Drawing and Visualization Research. Retrieved from http://www.lboro.ac.uk/microsites/sota/tracey/journal/somag/2002/gabi.html
  6. Goldschmidt, G. (2003). The backtalk of self-generated sketches. Design Issues, 19(1), 72-88. https://doi.org/10.1162/074793603762667728
  7. Gruber, H. E., & Wallace, D. B. (1999). Handbook of creativity: The case study method and evolving systems approach for understanding unique creative people at work. Cambridge: Cambridge University Press.
  8. Kavakli, M., & Gero, J. S. (2002). The structure of concurrent cognitive actions: A case study on novice and expert designers. Design Studies, 23(1), 25-40. doi:10.1016/S0142-694X(01)00021-7 https://doi.org/10.1016/S0142-694X(01)00021-7
  9. Kim, B. (2015). Study on the "image thinking" of the creative process focused on sketching. Journal of Korean Society of Design Science, 28(1), 187-201. doi:10.15187/adr.2015.02.113.1.187
  10. Kim, K. (2016). The development of kitchenware design through cognitive analysis. The Korea Contents Society, 16(2), 287-294. doi:10.5392/JKCA.2016.16.02.287 https://doi.org/10.5392/JKCA.2016.16.02.287
  11. Kim, Y.,& Kim, K.(2014). Design constraints adopted by industrial design students in the concept design phase. Journal of Korean Society of Design Science, 27(2), 199-213. doi:10.15187/adr.2014.05.110.2.199
  12. Lee, J. S., & Jirousek, C. (2015). The development of design ideas in the early design process: A pilot study. International Journal of Fashion Design, Technology and Education, 8(2), 151-161. doi:10.1080/17543266.2015.1026411 https://doi.org/10.1080/17543266.2015.1026411
  13. Marples, D. L. (1960). The decisions of engineering design. London: Institute of Engineering Designers.
  14. Oh, N. R., & Lee, S. H. (2007). A study on creative fashion design processes. Journal of Fashion Business, 11(2). 129-144.
  15. Schön, D. A. (1983). The reflective practitioner: How professionals think in action. New York: Basic Books.
  16. Schön, D. A., & Wiggins, G. (1992). Kinds of seeing and their functions in designing. Design Studies, 13(2), 135-156. doi:10.1016/0142-694X(92)90268-F https://doi.org/10.1016/0142-694X(92)90268-F
  17. Shin, W., & Shin, S. (2011) 3D art make up design process utilizing digital drawing technique and special make up. Journal of Fashion Business, 15(2) 131-144.
  18. Simon, H. A. (1969). The sciences of the artificial. Cambridge, Mass.; London: MIT Press.
  19. Suwa, M., Gero, J., & Purcell, T. (2000). Unexpected discoveries and S-invention of design requirements: Important vehicles for a design process. Design Studies, 21(6), 539-567. doi:10.1016/S0142-694X(99)00034-4 https://doi.org/10.1016/S0142-694X(99)00034-4
  20. Suwa, M., Tversky, B., Gero, J., & Purcell, T. (2001). Seeing into sketches: Regrouping parts encourages new interpretations. In J. S. Gero, B. Tversky & T. Purcell (Eds.). Visual and spatial reasoning in design (pp. 207-219). Sydney, Australia: Key Centre of Design Computing and Cognition.
  21. Tovey, M., Porter, S., & Newman, R. (2003). Sketching, concept development and automotive design. Design Studies 24(2), 135-153. doi:10.1016/S0142-694X(02)00035-2 https://doi.org/10.1016/S0142-694X(02)00035-2