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A Study on Likability·Understanding Level·Reliability·Satisfaction·Continuous Usage Intention According to a Difference in a News Providing Type

뉴스의 제공 형태 차이에 따른 호감도·이해도·신뢰도·만족도·지속사용 의도에 관한 연구

  • Cho, Yun-Seong (Dept. of Broadcasting and Video Media, Dankook University) ;
  • Kim, Jong-Moo (School of Communications, Dankook University)
  • 조윤성 (단국대학교 방송영상미디어학과) ;
  • 김종무 (단국대학교 커뮤니케이션학부)
  • Received : 2017.06.01
  • Accepted : 2017.07.20
  • Published : 2017.07.28

Abstract

The purpose of this study was to examine users' attitude toward likability, understanding level, reliability, satisfaction, and continuous usage intention depending on a difference in a type between card news and straight news. A questionnaire survey was conducted targeting 232 people. As a result of the research, compared to the straight news, the card news was easy for a user to understand, was strong even in a desire to use continuously. Second, a factor of users' attitude toward news was having influence upon the mutually positive(+) direction. Likability, understanding level and reliability had an effect on satisfaction. The satisfaction had an impact again on continuous usage intention. The intensity of this impact was varied, respectively, in card news and straight news. The influential level upon satisfaction in card news was strong in order of likability, understanding level and reliability. The influence in the straight news was strong in order of reliability, likability and understanding level. The outcome of this study will become empirical data in proceeding with seeking a method available for strengthening the function of offering information in news through increasing delivery and impact in information with producing news chosen by consumers.

Keywords

News;Likability;Understanding;Reliability;Satisfaction;Continuous Usage Intention

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