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A Comparative Study on Hospital Choice Factors between First-visit and Revisit patients in General Hospitals

초진과 재진환자의 종합병원 선택요인 비교분석

  • Yang, Jong-Hyun (Department of Health Administration, Jungwon University)
  • 양종현 (중원대학교 보건행정학과)
  • Received : 2017.05.15
  • Accepted : 2017.07.20
  • Published : 2017.07.28

Abstract

The purposes of this study is to analysis the differences of the hospital choice factors between first-visit and revisit patients in general hospitals. The samples used for data analysis are 499 outpatients of G, H, S, U hospitals using a standardized questionnaires in 4 provinces. In case of first-visit patients, human, effectiveness and accessibility factors were found to have a significant positive(+) effect on hospital choice factors. In case of revisit patients, human, physical, accessibility, image of hospital and salary factors were found to have a significant positive(+) effect on hospital choice factors. Based on these results, this study suggests implications to improve customer satisfaction, profitability and provide a high-quality medical service by making effectively use of planning strategies of hospital management with a variety of factors.

Keywords

Hospital Choice Factors;First-visit Patients;Revisit Patients;Human Factors;Accessibility Factors

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