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A Study on University Students' Use and Assesment with Digital Devices and Services for Realizing Smart Campus

스마트 캠퍼스 실현을 위한 대학생의 디지털 기기/서비스 활용성 및 유용성 조사

  • Lee, Jin-Myong (Dept. of Consumers' Life Information, Chungnam National University) ;
  • Jo, Eun-Bit (Customer Analysis Center, KT) ;
  • Li, Hua-Yu (Dept. of Consumer Science, Seoul National University) ;
  • Rha, Jong-Youn (Research Institute of Human Ecology, Seoul National University)
  • 이진명 (충남대학교 소비자생활정보학과) ;
  • 조은빛 (KT 고객분석센터) ;
  • 이화옥 (서울대학교 소비자학과) ;
  • 나종연 (서울대학교 생활과학연구소)
  • Received : 2017.03.08
  • Accepted : 2017.07.20
  • Published : 2017.07.28

Abstract

To grasp the current status of smart campus and look for future directions, this study investigated the usage rate and perceived usefulness of digital devices and services by conducting online survey of 580 university students. The main results are as follows. First, smartphones have the highest ownership rate, followed by laptops, desktops, and digital cameras. Purchase intention of virtual reality devices is highest followed by smart watches/bands, and tablets. Second, mobilization in campus life is almost realized, however the usage of desktops is still high in education and administration context. Digital devices have been perceived particularly useful when searching and sharing information. Third, students use digital services such as search engines, messengers, and online libraries in their learning, and they use messengers, music and video services in their lives. Service usage rate and perceived usefulness are not proportional.

Keywords

Smart Campus;Digital Device;Digital Service;Perceived Usefulness;University Student

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