A Study on the Characteristics of Mediation in Fashion Culture Contents Found in Transmedia - Focusing on Modern Fashion since the 20th Century -

트랜스미디어에 나타난 패션 문화 콘텐츠의 매개특성 연구 - 20세기 이후 현대 패션사를 중심으로 -

  • Kim, Hyangja (Pusan National University/Clothing & Textiles)
  • Received : 2017.05.19
  • Accepted : 2017.06.19
  • Published : 2017.06.30


The purpose of this study is to analyze modern fashion culture in the 20th century through changes in transmedia in order to better understand characteristics of fashion contents. The study also strived to identify the characteristics of remediation in modern fashion and media by exploring the cultural code, and use it to establish an integrated view. The subjects and the method of the study are as follows. First, the study analyzed the development of transmedia and fashion culture since the 20th century. Second, it identified the transitional characteristics of transmedia. Third, the study analyzed the characteristics of remediation in modern fashion culture by using the characteristics of mediation, which appeared with the transitional characteristics of transmedia. The study results are as follows. First, the types of remediation are 'borrowing,' 'Representation,' 'Expansion,' 'Refashion,' and 'Absorb.' In old and new media, each type can be aesthetically experienced in 'transparency,' opaqueness,' 'Hypermediacy,' and 'Immediacy.' Second, fashion culture can undergo a transformation from its original form to a second and a third iteration, and this process allows for possibility of an expansion of multiple plots and well-rounded character settings. This opens up the possibility for fashion consumer participation, and signifies a transition into an environment where expansion of time and space is possible. The third finding is the non-mediation of fashion objects. The mediating relationship between clothes and media is directly connected to the development of new media. The immersion of new media by fashion consumers has the characteristics of 'transparency'/'Non-mediation,' and the reinterpretation and reproduction of original fashion styles have the characteristics of 'opaqueness'/'Hyper-mediation.' Fourth, fashion culture has data variability. Through 'Borrowing,' 'Representation,' 'Expansion,' 'Remodeling,' and 'Absorption,' the cultural hierarchy of reproduced fashion forms a multi-layered integrated network. Mediation code, which repurposes fashion culture contents, also creates new media fashion through transmedia.


Supported by : 한국연구재단


  1. Aarseth, E. (2006). The Culture and Business of Cross-Media Productions, Popular Communication, 4(3), 210.
  2. Back, W. I. (2010). Transmedia : Crossing the Boundaries between Media. Humanities beyond borders, 3(1), 197
  3. Bellery, M. (2003). 20th fashion. (Kim, J.E. Trans.). Seoul, Republic of Korea:Sigongsa. (Original work published 1999).190.
  4. Blonde ambition tour. (1990). (n.d.-a). Blonde ambition tour. Retrieved from
  5. Bolter & Grusin. (2006). Remediation. (Lee, J. H. Trans.). Seoul: Communicationbooks. (Original work published 1999).
  6. Cinderella 2. (2002). (n.d.-g). Cinderella 2. Retrieved from
  7. Cinderella. (2015). (n.d.). Cinderella. Retrieved from
  8. Code of credits: new media. Code of credits. Retrieved from
  9. Dark night. (2008). Dark night. Retrieved from
  10. Eisenhardt, Kathleen M. (2007). Building Theories from Case Study Research. [The Academy of Management Review]. Building Theories from Case Study Research, 14(3), 532-550. Retrieved from
  11. Elizabeth, L.(1976). Costume Design in the movies(1st ed), Newyork, United States; Dover.
  12. Fitzgerald. F.(1931). Echoes of the jazz Age[PDF document]. Retrieved from
  13. Garconne Magazine.1930-1933.(n.d.).Garconne Magazine. Retrieved from
  14. Grease. (1978).(n.d.-d). Grease. Retrieved from
  15. Great Expectations. (1917). (n.d.-b). Great Expectations. Retrieved from
  16. Great Expectations. (1998).(n.d.-y). Great Retrieved from
  17. Hair.(1979). (n.d.). Hair. Retrieved from
  18. Ham, J. H. (2012). Underground Comics and Hippie Culture. Cartoon & Animation Studies, 28, 55-78.
  19. I Love Lucy Displays & Exhibits. (2016, April 15). I Love Lucy Displays & Exhibits. Retrieved from
  20. I love lucy. (n.d.). I love lucy. Retrieved from
  21. I love lucy. (2016, April 15). I love lucy. Retrieved from
  22. Jenkins, H. (2008). Convergence culture. (Kim, J. H. Trans.). Seoul: Biz and biz. 422.(Original work published 2001).
  23. Jeong, T. W. (2003). A Case of The Snows of Kilimanjaro (the Movie and Novel) ;An Overturn of the Plot of an Original Work and the Public's Taste. Journal of modernenglish, 47, 165-180.
  24. Jin, D. S. (2011). Failed Internet Company Case Analysis. Journal of Korea Information and Communications Society, 12, 161-174.
  25. Jo, S. B.(2011). Phenomenological study of the interface design remediation. Journal of digitaldesign, 30, 201-210
  26. Kang, H. S. (2012). Clothing as a medium and the interrelationship. Journal of Korean society of designtrend, 34, 357-270.
  27. Kim, E. Y. & Kim, H.S.(2012). A study of media remediation on comics, HDTV drama and movie. Journal of Research on Korean Journalism, 12(2), 240-273.
  28. Kim, H. J. (2015).Aeathetic characteristics of performance costumes in the Nouvelle dance works. Journal of the Korean Society of Costume, 65(5), 126-141. doi:10.7233/jksc.2015.65.5.126
  29. Kim, H. J. (2017).Costume code analysis placed Miseen-abyme in the movie. Journal of the Korean Society of Costume, 67(1), 130-146. doi 10.7233/jksc.2017.67.1.130
  30. Kim, J. H. (2008). The New York Intellectuals and Mass Culture in the 1930-40s. Journal of American studies, 40(3), 5-38.
  31. Kim, J. H. (2012). The Sheik and a Love: Romance, Gender and Sexuality in the American Culture 1920s. History and culture, 23, 341-367.
  32. Kim, M. Y. (2014). Exploratory Study on Global Marketing Strategy for the Dongdaemun Fashion District. Journal of the Korean Society of Costume, 3, 47-66. doi:10.7233/jksc.2014.64.3.047
  33. Lee, J. J. & Park, S. M.(2011). Fashion culture(1st ed.). Seoul, Republic of Korea: Yekyong, 114-115.
  34. Lucille Ball. (2016, April 15). I love lucy. Retrieved from
  35. Magical Mystery Tour.(1967).(n.d.-b). Magical Mystery Tour. Retrieved from
  36. Man of stile.(2003). (n.d.-c). Man of stile. Retrieved from
  37. Manequin 2.(1991).(n.d.). Manequin 2. Retrieved from
  38. Manovich, L. (2014). The Language of New Media.(Seo, J.S. Trans.). Seoul. Republic of Korea: Communicationbooks. (Original work published 2001)
  39. Matrix.2 Reroaded. (2003).(n.d.-c). Matrix.2 Reroaded. Retrieved from
  40. Mcluhan, H. M.(2011). Understanding media.(S. H. Kim, Trans.). Seoul, Republic of Korea: Communicationbooks.(Original work published 1964). 60-80.
  41. Pierre Levy. (2002). Collective intelligence; Mankind's Emerging world in cyberspace. Seoul. Republic of Korea: Munhakkwajisungsa. (Original work published 1997)
  42. Rebel without a Caus. (1955).(n.d.-o). Rebel without a Caus. Retrieved from
  43. Saturday Night Fever The Musical.(n.d.). Saturday Night Fever The Musical. Retrieved from
  44. Saturdaynight fever.(1977). Saturdaynight fever. Retrieved from
  45. Shin, D. H., & Kim, H. K.(2010). A Study of Transmedia Contents: Storytelling and Conceptualization. The Korea Contents Society, 10(10),180-187.
  46. Snow White and the Huntsman.(2012). (n.d.-a). Snow White and the Huntsman. Retrieved from 12 | 2h 7min | Action, Adventure, Drama | 31 May 2012 (South Korea)
  47. Snow White. (2001).(n.d.-h). Snow White. Retrieved from 1h 33min | Adventure, Family, Fantasy | TV Movie 17 March 2002
  48. Son, J. H. (2009). The Flapper as a Cultural Icon of American Women of the 1920s in Fitzgerald's Works. Journal of American studies, 41(2), 133-159.
  49. Star Trek fashion analysis. (2016, April 15). Star Trek fashion analysis. Retrieved from
  50. The Batman:the brave and the bold. (2008-2011).(n.d.-e). The Batman: the brave and the bold. Retrieved from
  51. The great Gatsby. (1974). (n.d.-k). The great Gatsby. Retrieved from
  52. Total recall game. (2012). (n.d.).Total recall game. Retrieved from
  53. Total recall gane. (2012). (n.d.-d). Total recall. Retrieved from
  54. Transformative Works and Cultures. (2015 April 1). Retrieved from
  55. Transmedia storytelling. (2016, April 15). Transmedia storytelling.Naver. Retrieved from
  56. Yellow Submarine.(1968). (n.d.-b).Yellow Submarine. Retrieved from
  57. Zoot suit. (1981). (n.d.-f). Zoot suit. Retrieved from
  58. Zoot suit.(1941). Zoot suit. Retrieved from