The Effect of Individual Risk Appraisal and Ability to Control on Information Privacy Concerns in Online Social Network

온라인 소셜네트워크에서 개인의 위험성평가와 자기통제력이 정보보안우려감에 미치는 영향

  • Moon, Yun Ji (Department of Management Information Systems, Catholic University of Pusan)
  • 문윤지 (부산가톨릭대학교 경영정보학과)
  • Received : 2017.02.08
  • Accepted : 2017.05.12
  • Published : 2017.05.31


Recently, online social networks have become one of the most representative Internet services and are being used increasingly, which allows people to share information and interact with other people. On the other hand, as the use of OSN is increased, there has been an increased incidence where illegally accessed personal information is used wrongfully. Accordingly, privacy has become a key concern by the users. Regarding the construct of information privacy concerns (IPC), this study explored the antecedents of IPC at the individual personal level - risk appraisal and perceived behavioral control - based on Protection Motivation Theory. Hence, the current paper investigated the moderating effect of gender in the relationship between individual characteristics and IPC. The hypothesized research model was examined with 233 questionnaires of OSN users. The results showed that the positive effects of risk appraisal and the negative effects of perceived behavioral control on IPC are supported. In addition, the moderate effects of gender between risk appraisal and IPC is only supported.


Online Social Network;Information Privacy Concerns;Risk Appraisal;Perceived Behavioral Control;Gender


Supported by : 부산가톨릭대학교


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