The Effect of Discrimination on Reutilization Intention in Dental Care Service

치과서비스에 대한 차별감이 재이용의사에 미치는 영향

  • Choi, Kyu-young (Department of Public Health, Graduate School of Chungnam National University) ;
  • Lee, Tae-Yong (Department of Preventive Medicine and Public Health, Chungnam National University School of Medicine)
  • 최규영 (충남대학교 대학원 보건학과) ;
  • 이태용 (충남대학교 의학전문대학원 예방의학교실)
  • Received : 2017.02.14
  • Accepted : 2017.05.12
  • Published : 2017.05.31


The purpose of this study was to examine the effect of discrimination on thereutilization intentionfor dental services among patients who visited the dental clinic. The questionnaire was administered to 432 patients aged 20 years or older who visited Dental Clinic in J city, Chungcheongbuk-do. Day to March 31, 2015, and the following results were obtained. The important variables that affected the reutilization intention were quality of medics, kindness, hospital image, convenience, service value and discrimination of dental care service. These variables explained 78.2% of the aggregate. Thehigher the quality of service value, medics, environment facilities, convenience, kindness, and hospital image, the more significant was the relevance with reutilization intention. As well as high-educated respondents, ones with monthly household income amounted to 4 million won, group of white-collar job, people who visited for implant treatment and ones by introduction of acquaintances. Therefore the dental care service providers are required to take effortsto recognize the discrimination and to reduce it through good quality of dental care service.


discrimination;dental care services;effect;reutilization intention;quality of dental care services


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