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Comparison between Traditional IPA and Revised IPA; The Suncheon Bay Wetland Reserve

전통적 IPA(Importance-Performance Analysis)와 수정된 IPA의 비교연구; 순천만 습지를 대상으로

  • Kim, Bo-Mi (Interdisciplinary program in Landscape Architecture, Graduate School of Environmental Studies, Seoul National University) ;
  • Lee, Dong-Kun (Dept. of Landscape Architecture and Rural System Engineering, Seoul National University)
  • 김보미 (서울대학교 환경대학원 협동과정 조경학) ;
  • 이동근 (서울대학교 조경.지역시스템공학부)
  • Received : 2016.12.19
  • Accepted : 2017.03.07
  • Published : 2017.04.30

Abstract

Compared to the traditional format, the revised IPA is an effective method for selecting a management strategy as compared to the traditional IPA. Comparison between the traditional IPA and revised IPA with a management strategy has been, however, limited. Therefore, the difference between the traditional IPA and revised IPA was compared to select an effective management strategy in the Suncheon Bay Wetland Reserve. First of all, related papers were reviewed to select an appropriate revised IPA. It was found that Deng (2007)'s revised IPA was appropriate for quantifying service quality and a management strategy that affects the measurable satisfaction of visitors in the space. Second, the results of the traditional IPA were compared with the revised IPA in the Suncheon Bay Wetland Reserve and the management strategy of the revised IPA and the changes of management factors were discussed. It was found that some management factors deviated from the order of the quadrant "low priority for managers", "Concentrate management here", "Keep up the good work" were moved to the order of the quadrants "Concentrate management here", "low priority for managers" and "Possible overkill" in the revised IPA grid. The complexity as a management factor resulted in higher demand management than the traditional IPA, which moved from "low priority for managers" to "Concentrate management here". Management factors resulted in lower demand management than the traditional IPA moved from "Concentrate management here" to "low priority for managers"; these consisted of shade trees, exhibition exteriors, programs, and a guided tour. Also, management factors moved from "Keep up the good work" to "Possible overkill" consisted of relaxation facilities, glow of the setting sun, a hedge, and an exhibition interior. Over all, the revised IPA responded properly to changes in the measurable satisfaction of visitors to the Suncheon Bay Wetland Reserve. Therefore, a revised IPA should be provided for accurate and reliable guidelines when decision makers establish management strategies.

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