DOI QR코드

DOI QR Code

The Adaptation Process of Korean Food for Chinese

중국인들의 한국음식의 적응과정

  • Han, Kyung Soo (Department of Foodservice and Culinary Management, Kyonggi University)
  • 한경수 (경기대학교 외식조리학과)
  • Received : 2017.03.14
  • Accepted : 2017.04.17
  • Published : 2017.04.30

Abstract

Diffusion of innovation theories have been used to explain the adaptation process of Chinese college students to Korean food. This study examined and compared Korean food adaptation among Chinese college students in Gyeonggido and Daejeon. A total of 141 Chinese college students were surveyed from August 01 to November supported by the Chinese Students Association in Gyeonggido. The results show that the adaptation process of Chinese college students to Korean food was different between Gyeonggido and Daejeon. Chinese college students did not have many opportunities to learn about Korean food and search information about Korean food. The adaptation process of Chinese college students to Korean food was different by residential type and period. The adaptation process of Chinese college students in Gyeonggido to Korean food was composed of three factors: interest-reinvention-adoption, awareness, and evaluation-trial-adoption. Three factors of the adaptation process of Chinese college students in Daejeon to Korean food were awareness-evaluationtrial, adoption-reinvention-trial, and interest.

Acknowledgement

Supported by : 경기대학교

References

  1. Cho SH, Kim JH, Kim MH, Lee WJ, Kim EK. 2016. Perception and preference for korean food among chinese students residing in korea and china. J. Korean Soc. Food Cult., 31(4):261-268 https://doi.org/10.7318/KJFC/2016.31.4.261
  2. Han KS, Na DW, Kim HM, Cho MJ, Park DR, Hwang SJ, Seo HS, Min JE. 2013. Korean Food Diffusion Stage Evaluation Index Development. Ministry of Agriculture, Food and Rural Affairs, government projects 2013
  3. Kim HM, Han KS. 2015. The diffusion stage of Korean food by the food acculturation type of married female immigrants. Tourism Res., 39(10):14-27
  4. Lee DH, Khoe KI, Sul WS. 2007. How knowledge and preference on Korean food influence the purchasing demand of chinese residents in korea. Korean J. of food marketing econ., 24(3):19-41
  5. Lee HR, Choi HM. 2013. The model of korean-chinese workers' sociocultural adjustment in food-service industry. Tourism Res., 37(8):251-254
  6. Lee HS, Hwang JS, Jeon HM, Lee SB. 2010. The effect of the recognition of korean culture in korean restaurant on foreign residents in korea. Korean J. Culin. Res., 16(4):64-73
  7. Lee HY, Kwon JO, Lim JH. 2011. Relationships between the perceived value about korean food and evaluation and buying intention along with mediation effect of the korean wave. J. Foodservice Management Soc. Korea., 14(5):269-282
  8. Moon SJ, Song JS. 2012. Study on food quality of korean restaurants, customer satisfaction, and revisit intention in chinese university or college students-focused on different awareness of korean food. J. Korean Soc. Food Cult., 27(3):285-288 https://doi.org/10.7318/KJFC/2012.27.3.285
  9. Piao ZX, Hwang JH. 2015. The effect of country image on Kfood involvement, korean food image and food tourism behavioral intention: focusing on the chinese residents in beijing and shanghai. Tourism Res., 39(3):173-186
  10. Rogers EM. 2003. Diffusion of innovations. Free press, New York, pp 176-230
  11. Seo SH. 2014. Chinese tourist's reduction strategies differences based on their perceived risk of korean food restaurants. Tourism Res., 38(8):249-260
  12. Seo SH, Ryu KM. 2009. Chinese customers' perception of korean foods and satisfaction and revisit intentions to korean cuisine restaurants -A focused on visiting experience and frequency of visits-. J. Korean Soc. Food Cult., 24(2):126-134
  13. Statistics Korea. Current status of foreigners in metropolitan area 2016. Available from: http://kostat.go.kr/, [accessed 2017. 04. 04.]
  14. Korea Immigration service, monthly statics. 2016. Available from:http;//immigration.go.kr/ [accessed 2017. 2. 26]
  15. Ministry of Agriculture, Food and Rural Affairs, government projects 2017. available from: http;//www.mafra.go.kr/, [accessed 2017. 2. 20]
  16. Ministry of Government Administration and Home Affairs Agriculture, Foreingner statistics 2017. available from: http;//www.mogaha.go.kr/, [accessed 2017. 2. 20]