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Evaluation for User Experience about Service of Fintech -Mainly with Analysis on 'Kakaopay' and 'Naverpay'-

국내 핀테크 시장 사용자 경험에 따른 서비스 분석 -카카오페이와 네이버페이를 중심으로-

  • Lee, Yoon-Jeong (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
  • 이윤정 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2016.12.02
  • Accepted : 2017.04.20
  • Published : 2017.04.28

Abstract

This study sought to improve the mobile easy payment services available in Korea by conducting a comparison analysis of Kakaopay, the front-runner of the mobile easy payment services in Korea's FinTech industry, compared to Naverpay, the relative newcomer in the industry. The services were compared by analysing users' experience. First, a literature review on the theoretical background of the FinTech and its characteristics was performed. Secondly, a survey created by reframing the six elements of the "Creating Pleasurable interfaces Model" by Stephen Anderson was conducted. In result, Kakaopay showed limited applicability caused by the lack of affiliated stores and it also showed the lack of reliability due to errors and cancellations related to the payments. It was shown that Naverpay also needs to make an effort to improve the reliability by minimizing errors in the use of the program and payments. This current study aimed to contribute as a resource which can be used, in the future, to improve the users' experience in FinTech services offered in Korea and also to invigorate the Fintech industry.

Keywords

Fintech;Mobile payment services;User Experience;Kakaopay;Naverpay

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