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A Study on the Effects of Internal Marketing Factors to Job Satisfaction, Emotional Labor, and Organizational Commitment of the Elderly Care Facility Employee

노인요양시설 종사자들의 내부마케팅 요인이 직무만족, 감정노동 및 조직몰입에 미치는 영향에 관한 연구

  • Lee, Jae-Sun (Dept. of Business Administration, Kumoh National Institute of Technology) ;
  • Lee, Seung-Hee (Dept. of Business Administration, Kumoh National Institute of Technology)
  • 이재선 (금오공과대학교 경영학과 마케팅전공) ;
  • 이승희 (금오공과대학교 경영학과)
  • Received : 2017.03.04
  • Accepted : 2017.04.20
  • Published : 2017.04.28

Abstract

The purpose of this study is to analyze the effects of internal marketing factors on organizational commitment and emotional labor in the elderly Care Worker. The data are collected through structured questionnaires. The Subjects of the final analysis is 191 persons working in the elderly care facilities in Gyeongnam and Gyeongbuk provinces. Hypothesis testing of the research model is performed using AMOS 18.0. The main results of this study are as follows. Internal marketing factors influenced only internal communication and management support for job satisfaction, internal support for managerial support for emotional labor, internal communication and management support for organizational commitment. The results of this study suggest that in order to enhance the organizational commitment of long-term care workers, it is important not to strengthen internal marketing capacity but to increase job performance first, and secondly, to improve job performance, It is necessary to establish a more diversified research on the variables of service quality of job satisfaction and emotional labor.

Keywords

Elderly Care Facility;Internal Marketing;Job Satisfaction;Emotional Labor;Organizational Commitment

Acknowledgement

Supported by : 금오공과대학교

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