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The Intention of Using Wearable Devices: Based on Modified Technology Acceptance Model

웨어러블 디바이스 사용의도에 관한 실증 연구: 수정된 기술수용모델을 중심으로

  • Jeong, Jee-Yeon (Dep't of Business Administration, Shanghai Jiao Tong University) ;
  • Roh, Tae-Woo (Dep't of International Trade and Commerce, Soonchunhyang University)
  • 정지연 (상하이 교통대학교 경영학과) ;
  • 노태우 (순천향대학교 국제통상학과)
  • Received : 2017.02.27
  • Accepted : 2017.04.20
  • Published : 2017.04.28

Abstract

This study examined the factors affecting the intention to use the wearable device consumers and the factors that have positive effects on the intention to use the wearable device or the consumers who have not yet used the wearable device. The purpose of this study was to examine the perceived usefulness, perceived usefulness, consumer individuality (individual innovation, self-efficacy, subjective norm) and wearable device characteristics (aesthetics, compatibility) of technology acceptance model (TAM). The results of the analysis are as follows. This study focused on the effect of consumers on the intention to use. (TPB) and Davis (1989) proposed technology acceptance model which is applied to various fields to predict the intention to use as it is proved validity and usefulness as a theory explaining various social behaviors. TAM) in order to examine the intention to use. In addition, we added consumer characteristics and variables related to product characteristics of wearable devices, which have not been studied much in previous studies.

Keywords

Wearable Device;Technology Acceptance Model;Personal Characteristics;Product Characteristics;Intention to Use

Acknowledgement

Supported by : 순천향대학교

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