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The effect of Characteristics of ICT-based O2O service on User satisfaction - Focusing on the mediating effect of Use safety -

ICT기반 O2O서비스의 특성이 사용자만족에 미치는 영향 - 이용안전성의 매개 효과를 중심으로 -

  • Lee, Young-Hwan (Dept. of Information Management, Graduate School of Venture, Hoseo University) ;
  • Jeon, In-Oh (Dept. of Information Management, Graduate School of Venture, Hoseo University)
  • 이영환 (호서대학교 벤처대학원 정보경영학과) ;
  • 전인오 (호서대학교 벤처대학원 정보경영학과)
  • Received : 2017.02.24
  • Accepted : 2017.04.20
  • Published : 2017.04.28

Abstract

The purpose of this study is to understand the characteristics of O2O service which is emerging recently and to look for ways to take advantage of it. Recently, the emergence of various O2O services that utilize ICT technology of smartphone has attracted a lot of consumers. The study analyzed the characteristics of the O2O service and evaluated whether user satisfaction changes according to use safety. This study carried out a structured questionnaire, by collecting the material for the 421 general public in the country. Hypothesis tests showed that 4 characteristic of O2O services have positive impact on user satisfaction and regression analysis showed accuracy of information and pleasure have significant impact on user satisfaction. After cleaning up of these findings and discussing the theoretical and practical implications, this study provides direction for future research.

Keywords

E-commerce;O2O service;On demand;User Satisfaction;Reuse Intention

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