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Impact social networking service characteristics and audience' relationship experiences on the degree of acceptance

소셜네트워크서비스 특성과 수용자 관계성경험이 수용의도에 미치는 영향

  • Received : 2016.11.09
  • Accepted : 2017.04.20
  • Published : 2017.04.28

Abstract

This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

Keywords

Interactivity;Exchange views;Usability;Flow;Attachment orientation;Acceptance SNS

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