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차량용 모바일 앱의 분류: 융복합 관점의 앱 개발을 위해

A Classification of Car-related Mobile Apps: For App Development from a Convergence Perspective

  • 장차오 (한국외국어대학교 경영대학) ;
  • 완리리 (한국외국어대학교 경영대학) ;
  • 민대환 (디지털 경영학과)
  • Zhang, Chao (College of Business Administration, Hankuk University of Foreign Studies) ;
  • Wan, Lili (College of Business Administration, Hankuk University of Foreign Studies) ;
  • Min, Daihwan (Department of Digital Management, Korea University Sejong Campus)
  • 투고 : 2016.12.25
  • 심사 : 2017.03.20
  • 발행 : 2017.03.28

초록

다수의 앱 개발업체가 사업에 어려움을 겪고 있는 상황에서 수익을 높일 수 있는 분야로 본 연구에서는 자동차용 앱을 선정하고, 자동차를 운전하거나 관리하는 용도로 쓰이는 모바일 앱을 분석하여 분류하였다. 총 697개의 자동차용 앱(애플의 앱 스토어에서 273개와 구글 플레이 스토어에서 424개)을 분류한 결과 8개 집단으로 나뉘었는데, 대부분 차량 뉴스 및 정보(28%), 위치 서비스(23%), 대여 서비스(15%), 안전/효율 운전(12%) 집단에 속하였다. 나머지는 매매, 운전자 소통, 유지보수 관리, 경비 관리용 이었다. 하지만, 다수의 앱들이 주 기능면에서 너무 비슷한 경우가 많았고, 단지 소수의 앱만이 둘 이상의 집단에 속할 만큼 다양한 기능을 제공하고 있었다. 분류 체계의 실용성을 높이기 위하여 분류자간 신뢰성 검사를 두 번에 걸쳐 실시한 결과 Cohen's Kappa 값이 0.886과 0.828로 수용할 만한 수준이었다. 본 연구의 결과는 자동차용 앱 개발업체가 기존 앱이 제공하지 않는 기능을 발굴내거나 다기능을 복합한 앱을 개발하는데 유용할 것이며, 향후 유망 앱을 찾기 위한 방안을 연구할 필요가 있다.

키워드

모바일 앱;차량용 앱;앱 분류;커넥티드 카;스마트 차량

과제정보

연구 과제 주관 기관 : National Research Foundation of Korea(NRF)

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