Difference of Place Identity Perception and Landscape Preference between Residents and Tourists in Ihwa-dong Mural Village

이화동 벽화마을 주민과 관광객간의 장소 정체성 인식 및 경관 선호 차이에 관한 연구

  • Kim, Yelim (Interdisciplinary Program in Landscape Architecture, Seoul National University) ;
  • Son, Yong-Hoon (Graduate School of Environmental Studies, Seoul National University)
  • 김예림 (서울대학교 협동과정조경학) ;
  • 손용훈 (서울대학교 환경대학원)
  • Received : 2016.07.26
  • Accepted : 2017.02.20
  • Published : 2017.02.28


Murals in villages revitalize communities and spaces, and are economically efficient. Central and local governments are therefore actively undertaking Mural Village Projects but there are some issues and concerns about the projects for the provision of uniformed landscapes for the regions that are the result of a short-term completion of projects, and instead of cohesion, cause destruction of place identities. In addition, the problem of sustainable landscape management that is the result of low community involvement can be pointed out because the murals are products of government-led projects. The study covered the context of landscape and space change processes from a critical perspective, and focused on Ihwa-dong Mural Village, which is considered the first mural village in Korea and has begun to undergo drastic changes due to attention received from media. The purposes of this study are as follows. First, the study provides data about difference of place identity perception and landscape preference between residents and tourists in Ihwa-dong Mural Village. Second, this paper evaluates the current Mural Village Projects and finds alternative directions to improve the projects by using these data. This paper analyzed tourist hot spots in Ihwa-dong Mural Village by using SNS analysis, a field study and focus group interviews. The difference of place identity perception and landscape preference was examined among three groups: residents, new residents who are invited by Mural Village Projects, and tourists. This study showed that many tourists are focused on landscape areas that were not intentionally constructed projects. In addition, the locations of preferred landscapes and stores overlapped. Meanwhile, using qualitative data analysis, it was found that residents perceived the area as being an under-privileged location, while the murals, a non-daily landscape, largely affected place identity perception of new residents and tourists. For landscape preference, tourists preferred outdoor rest areas, while new residents and residents preferred less. Additionally, new residents and tourists preferred an area's night view while residents made no mention of this. Related to the direction of the projects, three groups showed their dependence on the government. This empirical study is significant from a participatory design perspective and in analyzing the issues for mural villages' landscapes, which are spreading across the nation and proceeding without criticism in urban regeneration. Implications for urban planners and suggestions for the future projects are given.


  1. Appleton, J.(1996) The Experience of Landscape. Chichester: Wiley.
  2. Arnheim, R.(1969) Visual Thinking. Univ of California Press.
  3. Bollnow, O. F.(2011) Mensch und Raum. [Man and Space] (Ki-sook Lee, Trans) Seoul: Ecolibr(Original work published 1963).
  4. Cho, Jeong-yun and Hun Seo(2013) A study on development plan of creative tourism: Focused on Haenggung-dong Mural Village, Tourism & Leisure Study 25(6): 69-83.
  5. Choi, Moon Hee and Moon Yong Choi(2009) A device through research about mural art as culture-tourism resources. Journal of the Korean Society of Design Culture 15(3): 437-446.
  6. Grant-Smith, D. and T. Matthews(2014) Cork as canvas: exploring intersections of citizenship and collective memory in the Shandon big wash up murals. Community Development Journal, bsu 030.
  7. Hwang, Ki-won(2011) Translation of Landscape : Knowledge of Its Beauty. Seoul: Seoul National University Press.
  8. Im, Jong-up(2015) Art Village Academic Trip: Art, Blooming village. Paju: Sodong.
  9. Im, Seung-bin, Young-eun Kang, Nia Kwon, Daesu Kim, Daehyeon Kim, Yeong-min Kim, Yeong-jin Kim, Myeong-gwon Park, Jae-bong Baek, Jae-sang Byeon, Ji-hun Shin and Hui-jeong Yoon(2013) Jo, Kyung-Kwan: Watch Landscape, Make Landscape. Goyang: Treecity.
  10. Kim, Dong-hyun(2015) Analysis of Residents' Satisfaction in the Urban Regeneration using Village Art Project: Focused on Gamcheon Cultural Village, Hwasun Sung-an Village and Sinse-dong Mural Village, Master's Thesis, Yonsei University. Korea.
  11. Kim, Han-Bae(1998) Finding our City's Face : Study about Landscape Change and Identity of Korean Cities. Seoul: TaerimMoonhwasa.
  12. Korea Arts Management Service(2007) 2006 Evaluation Report of Public art Project for Improvement of Living Environment of Disadvantaged Area.
  13. Lee, Gyu-mok(2002) The Modern Korean Townscape. Seoul: Yiulhwadang.
  14. Lee, Moo-yong(2005) Cultural Politics of Space. Seoul: Nonhyng.
  15. Lynch, K.(1960) The Image of the City (Vol. 11). MIT Press.
  16. Maruta, H.(2011) Theory of Location in the Information Society. (Translated by Park, Haw-ri and Yoon, Sang-hyun) Seoul: Simsan. (Original work published 2008)
  17. Miles, M.(1997) Art, Space and the City: Public Art and Urban Futures. Psychology Press.
  18. Min, Hyeon-seok(2012) Creation of Ageing-Friendly Community in Seoul: Focused on Ihwa-dong Jongro-gu Seoul. Seoul Development Institute.
  19. Mun, Hui-suk(2010) The study of environmentmural painting as public design:Focused on Pocheon city. Journal of Formation and Media. 13(1): 53-65.
  20. Nakamura, Y.(2008) 風景學入門[Landscape Design]. (Kim, Jae-ho, Trans) Seoul: Munjung(Original work published 1982).
  21. Oh, Jeongjoon(2011) Implications of photograph in tourist gaze. The Association of Korean Photo-Geographers Journal 21(1): 25-34.
  22. Oh, Jeongjoon(2015) Tourist photography as representation and performance:Focused on Rubber Duck project Seoul, The Korean Geographic Society Journal 50(2): 217-237.
  23. Oh, Se-chul(2011) Dreamvillage -Centering onmural painting village Dae-dong, Daejeon. Journal of The Society of Korean Photography 24: 195-206.
  24. Park, Mun-gyu.(2013) Study on improvement of region's community image by public art project: Daejeon Daedong village and France Lyon mural village case study. Global Culture Contents, 13: 43-61.
  25. Relph, E.(2005) Place and Placelessness(Kim, Duk-hyun, Kim, Hyun- Joo, & Sim, Seung-hee, Trans). Seoul: Nonhyung(Original work published 1976).
  26. Seong, Yeong-a and Min-ju Byeon(2013) The study of identity implementation for conservation and succession of mural village. Korean Science Art Forum. 14: 241-251.
  27. Tuan, Y. F.(2007) Space and Place: The Perspective of Experience (Koo, Dong-heo and Sim, Seung-hee, Trans). Seoul: Daeyoon(Original work published 1977).
  28. Waclawek, A.(2015) Graffiti and Street Art. (Lee, Jung-yeon, Trans) Seoul: Sigongart(Original work published 2011).
  29. Warnke, M.(1997) Politische Landschaft: Zur Kunstgeschichte der Natur. [Political landscape: the art history of nature] (No, Sung-doo, Trans) Seoul: Ilbit(Original work published 1992).
  30. Ko, Jun-hyeok(2016) Why residents damage the murals? mural village benefits only landlords, E-daily, [online]16 May.
  31. Han, Jemma(2016) [Han Jemma's art cart bar]The way of escaping from mural pollution. Chosun Biz, [online]14 April.
  32. Han, Yoon-jung(2016) [House is human](5) Themoon had risen in shantytown where ironmonger have touched. Gyeong-hyang News, [online]12 February.
  33. Daum map homepage
  34. Doopedia homepage
  35. Instagram homepage

Cited by

  1. The Role of Tourist Behaviour in The Determination of Tourist Attractions vol.6, pp.4, 2018,