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The Structure relationship between ski resort employee's ethical management, organizational identification and customer orientation

스키리조트 종사자가 지각하는 윤리경영과 조직동일시 및 고객지향성의 구조적 관계

  • Received : 2016.11.01
  • Accepted : 2017.01.20
  • Published : 2017.01.28

Abstract

The purpose of this study was empirically to reveal the structure relationship between ethical management of ski resort employee, organizational identification and customer orientation. For the research, survey of 200 people working in domestic ski resorts was conducted. The survey was composed of three variables(ethical management, organizational identification and customer orientation). The following results were obtained by confirmatory analysis, reliability analysis, correlation analysis and structural equation model analysis. First, ski resort employee's ethical management had a positive correlation with organizational identification. Second, ski resort employee's ethical management had a positive correlation with customer orientation. Third, ski resort employee's organizational identification had a positive correlation with customer orientation. This study suggested that the ethical management of ski resorts had positive effects on the attitudes and behaviors of the employees who regarded the organization as a common fate and provided high quality service considering the customer's position.

Keywords

Ski resort;Employee;Ethics management;Organizational identification;Customer orientation

Acknowledgement

Supported by : University of Incheon

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