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Relationship between Military officer Health Examination service quality, customer satisfaction, and behavioral intention

군 간부 건강검진 서비스 품질과 고객만족, 행동의도와의 관계

  • Lee, Jee-Choul (Konyang University Graduate school Hospital Management) ;
  • Lee, Jin-woo (Dept. of Public Health Administration Busan Digital University) ;
  • Kim, Kwang-Hwan (Dept. of Hospital Management, Konyang University)
  • 이지철 (건양대 일반대학원 병원경영학과) ;
  • 이진우 (부산디지털대학교 보건행정학과) ;
  • 김광환 (건양대학교 병원경영학과)
  • Received : 2016.10.27
  • Accepted : 2017.01.20
  • Published : 2017.01.28

Abstract

The study analyzes the effects of quality factors of health check-up service applied to military officer every year on the value and the behavioral intention of consumers so that it is be able to suggest alternatives to realize a systematic and realistic health check-up system. The survey period was from September 27 to October 4, 2016 and 294 out of 300 patients were finally selected; Frequency analysis, ANOVA analysis, Pearson's correlation analysis and multiple regression analysis were performed. In conclusion, the Age(p<0.05), Number of examinations(p<0.01), Medical communication(p<0.01), Quality of service(p<0.001), Medical Services Value(p<0.001) were drawn as characterized results by sectors regarding health screening service quality and customer satisfaction and behavioral intention. In the future, the military should improve the quality of education and publicity programs to improve the awareness of health checkup system, and improve quality of health checkup service to detect diseases early.

Keywords

Health examinations;Quality of service;Medical Services Value;Customer satisfaction;Behavioral intention

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