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A Study on the Influence of Satisfaction of Galley Culture and Art Cooperative Society Users on Re-use Intention according to Organizational Capabilities

문화예술협동조합 이용자 관람만족이 조직역량에 따른 재이용의도에 미치는 영향에 관한 연구

  • 김현숙 (협성대학교 피아노학과)
  • Received : 2016.10.27
  • Accepted : 2017.01.20
  • Published : 2017.01.28

Abstract

The purpose of this study is to investigate the effect of viewing satisfaction on the reuse intention according to organizational competence. The results of the empirical analysis were as follows. First, satisfaction of visitors to culture and arts cooperative was found to affect re - use intention. Second, the organizational capacity of culture and arts co - operative association was found to affect re - use intention. Third, it was found that the satisfaction of audience of culture - arts co - operative association influenced re - use intention according to organizational capacity. Therefore, this study confirms the influence on the audience satisfaction and re - use intention of the culture - art cooperative association, and it is meaningful to provide the theoretical implication by confirming that the organizational capacity also has an influence on the re - use intention.

Keywords

Cooperative Society;Art and Culture;Satisfaction of Galley;Organizational Capabilities;Re-use

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