Analysis on servant leadership on Korean soap opera < Ukssinamjeonggi >

드라마<욱씨남정기>에서 나타나는 서번트리더십 분석

  • Kim, Joon (The Faculty of Liberal Arts, Yewon Arts University)
  • 김준 (예원예술대학교)
  • Received : 2016.10.27
  • Accepted : 2017.01.20
  • Published : 2017.01.28


This thesis is a study about how leadership communicates and interacts with the public and affects structure of emotions. Leadership has been paid attention by various strata, and interest about leader is gradually getting higher throughout overall society. In this situation, drama that is a medium that approaches to the general public friendly and easily and affects emotionally the public suggests problems about overall contemporary society and culture and plays a role to solve the desire. Therefore, if we analyze leadership that appears on drama, we may grasp directional nature and meaning aboutwhich figure of the leader it shows. As a research method, we use Spear's servant leadership factors, who categorized factors necessary for leaders. A soap opera named Ukssinamjeonggi that pursues a common goal to solve affairs and problems in relationships among members in an organization is selected as the analytic subject. As a result of the analysis, listening, empathy, healing, awareness, and conceptualization which are factors of servant leadership turn out to be the factors that help subordinates demonstrate their potentials; conceptualization, persuasion, awareness, and foresight are usually shown by supervisors. Servant leadership was the most effective when a leader communicates with members through middle managers to grow the community.




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