Effects of Information Literacy and Motivation Factors on Information Representation Capability and Information Contribution

정보리터러시와 동기요인이 정보표현능력과 정보공헌에 미치는 영향

  • Kang, Jae-Jung (Dept. of Business Administration, Jeju National University) ;
  • Kim, Yoo-Jung (Dept. of Business Administration, Hoseo University)
  • 강재정 (제주대학교 경영학과) ;
  • 김유정 (호서대학교 경영학부 디지털기술경영전공)
  • Received : 2016.09.18
  • Accepted : 2017.01.20
  • Published : 2017.01.28


Web 2.0 paradigm and technologies allow users to contribute their information voluntarily and actively to online community. This paper aims to investigate key determinants of information contribution in online communities. We come up with the research model and proposed hypotheses on the basis of intensive literature review on motivation theory, information literacy, and self expression. Using survey response date collected from those who have ever experienced in uploading or providing information on online community such as social media. A total of 262 survey responses were used to test research hypotheses. The results show that self expression motive influences on information representation capability(IRC) and information contribution. The impact of Information literacy on IRC is found to be significant, and IRC is positively related to information contribution. In addition, approval motive is proven to be key determinant of IRC and information contribution. Some practical implications of these findings are discussed.


Self Expression Motive;Information Literacy;Approval Motive;Information Representation Capability;Information Contribution


Supported by : 제주대학교


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