Frame Analysis of Political News in Social Media: Focus on the keyword, "presidential election" in Wikitree

소셜 미디어 정치 뉴스 프레임 분석: 위키트리 '대통령선거' 키워드를 중심으로

  • Lee, Hyun-suk (Division of Refinement, Cyber Hankuk University of Foreign Studies)
  • Received : 2016.11.29
  • Accepted : 2017.02.20
  • Published : 2017.02.28


This study is for analyzing the tone, the frame and the characteristics of political news in social media. Social news media is not same as old media in sharing news freely by SNS like tweeter, facebook and reporting, editing by anyone using SNS with various opinions. With Content analysis, sampling 419 cases from 'Wikitree' by the keyword, 'presidential election', all the full text analysed each how is social media making public opinion differently and which frame is using in. As the result, the social media has different tone, frame, and characteristic due to the reported figure, type of report, information source, attitude to the government, specifically shows a lack of in-depth report and distinct soft-journalism just same as old media's. Because the tone of social news media is not probable, specific but improbable, vague, using the irrational, strategic and episodic frame mainly.


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