Factors that Influence the Sharing Intention of Vehicle and Sharing Behavior in China

중국에서의 자동차 공유의도 요인과 공유 행동에 관한 연구

  • Zhang, Ji-Yun (Graduate School of Electronic Commerce, Chonnam National University) ;
  • Lee, Sang-Joon (School of Business Administration, Chonnam National University) ;
  • Choi, Eun-Bok (Department of Smartmedia, Jeonju University)
  • 장지윤 (전남대학교 전자상거래학과) ;
  • 이상준 (전남대학교 경영학부) ;
  • 최은복 (전주대학교 스마트미디어학과)
  • Received : 2017.07.17
  • Accepted : 2017.08.20
  • Published : 2017.08.31


Sharing economy which is sharing and borrowing goods, space, and services as a social and economic activity based on the Internet and smart phones is a new research topic in convergence area. The most representative areas of shared economy are space sharing and vehicle sharing. This paper aims to explore the factors affecting sharing intention of vehicle. We have identified the independent variables which include economic benefit, social benefit, social influence, psychological benefit and perceived risk. We also have done how these variables affect on sharing intention. Unlike Korea, in China vehicle sharing is legally allowed and has a large scale economy. To prove the hypothesis, we performed questionnaire investigation in China and analyzed with SPSS program. The result of hypothesis is the followings: The economic benefit, psychological benefit, social influence and perceived risk are affects sharing intention, and social benefit is not affect sharing intention and sharing intention is affect sharing behavior.


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