A Study on Relationship between Printed Book and E-Book Formats Based on Niche Theory

종이책과 전자책의 적소 관계 분석

  • 양수완 (중앙대학교 문헌정보학과)
  • Received : 2017.12.04
  • Accepted : 2017.12.27
  • Published : 2017.12.30


The purpose of this study is to analyze relationship between printed book and e-book formats based on niche theory. Readers with experience reading printed book and e-book were recruited as the research participants. In this study, competition between printed book and e-book formats was measured at gratification niche. five gratifications were derived from an analysis of precedence about printed book and e-book; information acquisition, social interaction & decision making, emotion & habit, portability & storage capacity, and accessibility. The results show that e-book formats have competitive superiority of portability & storage capacity and accessibility. This study suggests that it is possible to replace printed book and e-book formats.

본 연구는 적소 이론에 기초하여 종이책과 전자책의 관계를 분석하고자 하였다. 이에 종이책과 전자책에 대한 독서 경험을 자진 독자가 연구 참여자로 선정되었다. 종이책과 전자책의 경쟁은 충족 적소에 의해 측정되었으며, 종이책과 전자책에 대한 선행연구의 분석을 통해 충족으로서 정보습득, 대인관계 의사결정, 정서 습관, 휴대성 보관성, 경제성을 추출하였다. 연구 결과, 전자책이 휴대성 보관성과 경제성에 대해 경쟁적 우위성을 갖는 것으로 확인되었다. 이 연구는 종이책과 전자책의 경쟁이 진행 중이며 전자책에 의한 종이책의 대체가 가능하다는 것을 보여준다.



Supported by : 중앙대학교


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