The Effects of Social Overload on Social Communication in the Social Media Environment

사회적 지지 과부하가 소셜미디어 환경에서의 사회적 소통에 미치는 영향

  • 박준석 (국민대학교 비즈니스IT전문대학원) ;
  • 곽기영 (국민대학교 경영대학/비즈니스IT전문대학원)
  • Received : 2017.11.11
  • Accepted : 2017.12.06
  • Published : 2017.12.31


With the rapid growth of the internet, Social Network Services (SNSs) have played an important role. As the use of SNSs increases, users experience a sense of responsibility to respond to other people's messages or requests, and consequently experience an social overload, feeling too much social support for other users. In this study, we examined the effects of social overload on loneliness and SNS discontinuous usage intention. To verify the research model, data were collected from 83 SNS users and analyzed using SmartPLS, a structural equation modeling tool. The results of this study showed that the communal orientation and the degree of use of SNS influenced the social overload, and the social overload had a significant effect on loneliness and SNS discontinuous usage intention. The findings of this study are expected to help understand the social overload and loneliness in the use of SNS, and may also provide a strategic direction for SNS service providers.


Supported by : 한국연구재단


  1. 곽규태, 천영준, 오신호, 최수건, 이인성, 김진우 2012. "모바일 SNS 이용의 기술 사회적 환경요인이 스트레스 인지와 SNS 이용의도 저하에 미치는 영향," 경영학연구 (41:6), pp. 1405-1434.
  2. 곽기영, 이정민 2012. "소셜미디어 환경에서 테르티우스 융겐스 성향이 개인의 직무성과에 미치는 영향," 경영학연구 (41:5), pp. 1217-1244.
  3. 김교헌, 김지환 1989. "한국판 UCLA 고독척도," 충남대학교 학생생활연구 (16), pp. 13-30.
  4. 김동태 2016. "SNS 상에서 지각한 사회적 지지가 SNS 상호작용과 자기정보의 진정성 평가 기대에 미치는 영향," 한국콘텐츠학회논문지, (16:5), pp. 259-268.
  5. 김미령 2005. "사회적 지지의 개념과 효과에 관한 이론 및 방법론적 고찰", 임상사회사업연구 (2:1), pp. 99-121.
  6. 김병수 2012. "모바일 소셜네트워크서비스 환경에서 지속 사용 의도의 선행 요인에 관한 연구: 신뢰와 프라이버시 우려의 역할," 지식경영연구 (13:4), pp. 83-100.
  7. 김상현, 박현선 2015. "SNS 에서의 사용자 피로감의 선행 및 결과 요인과 습관의 조절효과에 관한 실증연구," 한국 IT 서비스학회지 (14), pp. 137-157.
  8. 박겸자, 유일, 이윤희 2014. "소셜네트워크서비스 (SNS) 사용의 부정적 감정과 사용중단의도에 관한 연구," 지식경영연구 (15:2), pp. 89-106.
  9. 박경자 2015. "Social Network Service 수용 후 사용회피에 관한 연구: 페이스북 사용자를 중심으로," 정보시스템연구 (24:1), pp. 147-168.
  10. 박현선, 김상현 2014. "SNS 이용자의 폐쇄형 SNS 로의 전환의도에 영향을 미치는 요인에 관한 연구," Information Systems Review (16:3), pp. 135-160.
  11. 소택화, 고준 2015. "모바일 폐쇄형 SNS 의 지속적 이용의도에 영향을 미치는 요인: 심층인터뷰와 실증분석," 정보시스템연구 (24:3), pp. 21-46.
  12. 손달호, 김경숙 2016. "SNS 피로감 및 부정적 느낌이 SNS 중단의도에 미치는 영향," 정보시스템연구 (25:2), pp. 111-129.
  13. 윤지현, 곽기영 2015. "기업 SNS 사용의 선행요인 및 결과요인에 관한 연구," 지식경영연구 (16:1), pp. 143-170.
  14. 이규하, 곽기영 2014. "인터넷 쇼핑몰에서 구전과 보증이 신뢰에 미치는 영향: 제품평가 용이성의 조절효과를 중심으로," 지식경영연구 (15:3), pp. 141-168.
  15. 전수현, 곽기영 2015. "전자상거래 환경하에서 서비스 실패 회복 노력의 공정성과 진정성이 회복만족에 미치는 영향: 관여도의 조절효과를 중심으로," 지식경영연구 (16:1), pp. 71-93.
  16. 조윤경, 백영민, 김반야 2014. "SNS 관계망에서의 상호작용은 어떻게 사회적 지지감을 형성시키는가?-관계망 유형에 따른 차이를 중심으로," 커뮤니케이션학 연구 (22:2), pp. 5-31.
  17. 최수정 2013. "소셜 네트워크 서비스 (SNS) 의 지속이용의도에 관한 연구: IS 지속이용모델과 고객가치-만족-충성도 모델의 통합적 접근," Asia Pacific Journal of Information Systems, (23:4), pp. 1-28.
  18. Anderson, J. C., and Gerbing, D. W. 1988. "Structural equation modeling in practice: A review and recommended two-step approach," Psychological bulletin (103:3), pp. 411-423.
  19. Asher, S. R., and Paquette, J. A. 2003. "Loneliness and peer relations in childhood", Current Directions in Psychological Science (12:3), pp. 75-78.
  20. Bagozzi, R. P., and Yi, Y. 1988. "On the evaluation of structural equation models," Journal of the academy of marketing science (16:1), pp. 74-94.
  21. Baron, R. M., and Kenny, D. A. 1986. "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations," Journal of personality and social psychology (51:6), pp. 1173-1182.
  22. Barrera Jr, M. 1986. "Distinctions between social support concepts, measures, and models," American journal of community psychology (14:4), pp. 413-445.
  23. Baum, A., Calesnick, L. E., Davis, G. E., and Gatchel, R. J. 1982. "Individual differences in coping with crowding: Stimulus screening and social overload" Journal of Personality and Social Psychology (43:4), pp. 821-830.
  24. Bevan, J. L., Pfyl, J., and Barclay, B. 2012. "Negative emotional and cognitive responses to being unfriended on Facebook: An exploratory study," Computers in Human Behavior (28:4), pp. 1458-1464.
  25. Brandtzaeg, P. B. 2012. "Social networking sites: Their users and social implications-A longitudinal study," Journal of Computer‐Mediated Communication (17:4), pp. 467-488.
  26. Buunk, B. P., and Hoorens, V. 1992. "Social support and stress: The role of social comparison and social exchange processes," British Journal of Clinical Psychology (31:4), pp. 445-457.
  27. Caplan, S. E. 2006. "Relations among loneliness, social anxiety, and problematic Internet use," CyberPsychology & Behavior (10:2), pp. 234-242.
  28. Chen, A., Lu, Y., Chau, P. Y., and Gupta, S. 2014. "Classifying, measuring, and predicting users' overall active behavior on social networking sites," Journal of Management Information Systems (31:3), pp. 213-253.
  29. Choi, S. B., and Lim, M. S. 2016. "Effects of social and technology overload on psychological well-being in young South Korean adults: The mediatory role of social network service addiction," Computers in Human Behavior (61), pp. 245-254.
  30. Clark, M. S. 1984. "Record keeping in two types of relationships," Journal of personality and social psychology (47:3), pp. 549-557.
  31. Clark, M. S., Oullette, R., Powell, M. C., and Milberg, S. 1987. "Recipient's mood, relationship type, and helping," Journal of personality and social psychology (53:1), pp. 94-103.
  32. Clark, M. S., and Mils, J. 1993. "The difference between communal and exchange relationships: What it is and is not," Personality and Social Psychology Bulletin (19:6), pp. 684-691.
  33. Dunbar, R. 2010. "You've got to have (150) friends," The New York Times, The Opinion Pages pp. 469-493.
  34. Eckenrode, J., and Gore, S. 1981. "Stressful events and social supports: The significance of context," Social networks and social support pp. 43-68.
  35. Ellison, N. B. 2007. "Social network sites: Definition, history, and scholarship," Journal of Computer‐Mediated Communication (13:1), pp. 210-230.
  36. Evans, G. W., and Lepore, S. J. 1993. "Household crowding and social support: A quasiexperimental analysis," Journal of Personality and Social Psychology (65:2), pp. 308-316.
  37. Fornell, C., and Larcker, D. F. 1981. "Evaluating structural equation models with unobservable variables and measurement error," Journal of marketing research (18:1), pp. 39-50.
  38. Gefen, D., Straub, D., and Boudreau, M. C. 2000. "Structural equation modeling and regression: Guidelines for research practice," Communications of the association for information systems (4:7), pp. 1-70.
  39. Goodhue, D. L., Lewis, W., and Thompson, R. 2012. "Does PLS have advantages for small sample size or non-normal data?," Mis Quarterly (36:3), pp. 891-1001.
  40. Hair, J. F., Ringle, C. M., and Sarstedt, M. 2011. "PLS-SEM: Indeed a silver bullet," The Journal of Marketing Theory and Practice (19:2), pp. 139-152.
  41. Krasnova, H., Veltri, N. F., and Günther, O. 2012. "Self-disclosure and privacy alculus on social networking sites: The role of culture," Business & Information Systems Engineering (4:3), pp. 127-135.
  42. Krasnova, H., Wenninger, H., Widjaja, T., and Buxmann, P 2013. "Envy on Facebook: a hidden threat to users' life satisfaction?, Proceedings of the 11th International Conference on Wirtschaftsinformatik
  43. Larson, R. W. 1990. "The solitary side of life: An examination of the time people spend alone from childhood to old age," Developmental review (10:2), pp. 155-183.
  44. Lavin, M., Marvin, K., McLarney, A., Nola, V., and Scott, L.1999. "Sensation seeking and collegiate vulnerability to Internet dependence," CyberPsychology & Behavior (2:5), pp. 425-430.
  45. Lee, A. R., Son, S. M., and Kim, K. K. 2016. "Information and communication technology overload and social networking service fatigue: A stress perspective," Computers in Human Behavior (55), pp. 51-61.
  46. Leung, L. 2002. "Loneliness, self-disclosure, and ICQ (" I Seek You") use," CyberPsychology & Behavior (5:3), pp. 241-251.
  47. Leung, L. 2011. "Loneliness, social support, and preference for online social interaction: the mediating effects of identity experimentation online among children and adolescents," Chinese Journal of Communication (4:4), pp. 381-399.
  48. Lin, X., Featherman, M., and Sarker, S. 2017. "Understanding factors affecting users' social networking site continuance: A gender difference perspective," Information & Management (54:3), pp. 383-395.
  49. Loytsker, J., and Aiello, J. R. 1997. "Internet addiction and its personality correlates," In annual meeting of the American Psychological Association, Chicago, IL.
  50. Maier, C., Laumer, S., Eckhardt, A., and Weitzel, T. 2015a. "Giving too much social support: social overload on social networking sites," European Journal of Information Systems (24:5), pp. 447-464.
  51. Maier, C., Laumer, S., Weinert, C., and Weitzel, T. 2015b. "The effects of technostress and switching stress on discontinued use of social networking services: a study of Facebook use," Information Systems Journal (25:3), pp. 275-308.
  52. Matook, S., Cummings, J., and Bala, H. 2015. "Are you feeling lonely? The impact of relationship characteristics and online social network features on loneliness," Journal of Management Information Systems (31:4), pp. 278-310.
  53. McCarthy, D., and Saegert, S. 1978. "Residential density, social overload, and social withdrawal," Human Ecology (6:3), pp. 253-272.
  54. Morahan-Martin, J., and Schumacher, P. 2003. "Loneliness and social uses of the Internet," Computers in Human Behavior (19:6), pp. 659-671.
  55. Murstein, B. I., Wadlin, R., and Bond Jr, C. F. 1987. "The revised exchange-orientation scale," Small Group Behavior (18:2), pp. 212-223.
  56. Peplau, L. A., Russell, D., and Heim, M. 1979. "The experience of loneliness," In New approaches to social problems: Applications of attribution theory, I. Frieze, D. Bar-Tal, & J. S. Carroll (eds.), San Francisco, CA: Jossey-Bass, pp. 53-78.
  57. Rook, K. S. 1987. "Reciprocity of social exchange and social satisfaction among older women," Journal of Personality and Social Psychology (52:1), pp. 145-154.
  58. Russell, D. W. 1996. "UCLA Loneliness Scale (Version 3): Reliability, validity, and factor structure," Journal of personality assessment (66:1), pp. 20-40.
  59. Son, D. H., and Kim, K. S. 2016. "The Effect of SNS Fatigue and Negative Emotions on SNS Discontinuance Intention," The Journal of Information Systems (25:2), pp. 111-129.
  60. Thoits, P. A. 1982. "Life stress, social support, and psychological vulnerability: Epidemiological considerations," Journal of community psychology (10:4), pp. 341-362.<341::AID-JCOP2290100406>3.0.CO;2-J
  61. Tow, W. N. F. H., Dell, P., and Venable, J.2010. "Understanding information disclosure behaviour in Australian Facebook users," Journal of Information Technology (25:2), pp. 126-136.
  62. Turel, O., and Serenko, A. 2012. "The benefits and dangers of enjoyment with social networking websites," European Journal of Information Systems (21:5), pp. 512-528.
  63. Van Tilburg, T., Van Sonderen, E., and Ormel, J. 1991. "The measurement of reciprocity in ego-centered networks of personal relationships: A comparison of various indices", Social Psychology Quarterly (54:1), pp. 54-66.
  64. Young, K. S. 1998. Caught in the net: How to recognize the signs of internet addiction--and a winning strategy for recovery, John Wiley & Sons.