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A Proposal for Standardization of Label Design on the Sports apparel -based on the visual information design-

스포츠 의류 라벨의 표준화 디자인 제안 -시각 정보디자인을 중심으로-

  • Bae, Jeong-Yeon (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
  • 배정연 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인전공)
  • Received : 2017.08.28
  • Accepted : 2017.12.20
  • Published : 2017.12.28

Abstract

This study set the standard for label standardization of foreign sports apparel. Based on the theory of labels, the labels were scanned around the internal T-shirt of sports apparel brands. Based on the plan, 32 young men and women surveyed 32 tentative labels. As a result, The survey revealed that the respondents preferred the information of size, fit, washing symbol mark, and function. Based on these results, the complementary labels were designed for balance, simplicity, coherency, cognitive, and harmonization. The study interviewed 12 men and women in their 20s and 30s. As a result, the subjects indicated that they selected cognitive preference for labels because of the maximum, minimum spacing, and emphasis on information representative.

Keywords

Sports apparel;Standardization;Label Standardization;Visual Information Design;Cognition

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