Influence of Privacy Concerns on Intention to Use Location-based Services Based on Privacy Calculus Perspective

프라이버시 계산 관점에서 위치기반서비스 이용의도에 대한 프라이버시 염려의 영향

  • Kim, Jongki (Dept. of Business Administration, College of Business, Pusan National University)
  • 김종기 (부산대학교 경영대학 경영학과)
  • Received : 2017.11.03
  • Accepted : 2017.12.20
  • Published : 2017.12.28


As Location-based services on smartphone are getting more popular, users have more concern on exposing their location information. This study developed a research model to identify how smartphone users perceive on providing information pertaining to their location based on privacy calculus theory. 203 responses were analyzed with SmartPLS 2.0. The outcome of this research is quite interesting because conventional belief of privacy calculus perspective does not hold. The privacy calculus theory is based on assumption that human being is rational and decision to provide privacy information is determined by risk and benefit aspects. However, the result of this study is in accordance with behavioral economics perspective in which emotional judgment and behavioral judgement are affected by different factors.


Supported by : Pusan National University


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