DOI QR코드

DOI QR Code

A Study on the Library Marketing Research Trends through Keyword Network Analysis: Comparative Analysis of Korea and Other Countries

키워드 네트워크 분석을 통한 도서관마케팅 연구 경향 분석 - 우리나라와 국외연구의 비교분석 -

  • 이성신 (경북대학교 문헌정보학과)
  • Received : 2016.07.25
  • Accepted : 2016.08.12
  • Published : 2016.08.30

Abstract

The purpose of this study is to study library marketing research trends in Korea and other countries through the analysis of author keyword network of peer-reviewed journal articles. The author keyword was collected from four major LIS journals in Korea and Scopus academic database for other countries'. The data was analyzed using NetMiner4 software. The results of the study were as follows: 1) In Korea, lots of library marketing studies focused on public libraries. However, there was a range of library marketing researches focused on academic libraries in other countries, 2) In Korea, there was not a variety of subjects of library marketing studies and the studies were mainly led by a few scholars, 3) In other countries, many scholars paid attention to digital library marketing through social media and/or web, and 4) there little library marketing studies focused on school libraries both in Korea and other countries.

Keywords

Library Marketing;Network Analysis;Keyword Network;Degree Centrality;Betweenness Centrality

Acknowledgement

Supported by : 경북대학교

References

  1. 고재창, 조근대, 조윤호. 2013. 키워드 네트워크 분석을 통해 살펴본 기술경영의 최근 연구동향. 지능정보연구, 19(2): 101-123. Kho, Jaechang, Cho, Kuentae and Cho Yoonho. 2013. "A Study on Recent Research Trendin Management of Technology Using Keywords Network." Journal of Intelligent InformationSystems, 19(2): 101-123.
  2. 곽기영. 2014. 소셜 네트워크분석. 서울: 청람. Kwak, Ki-Young. 2014. Social Network Analysis. Seoul: ChungRam.
  3. 권선영. 2014. 학술논문의 저자키워드 출현순서에 따른 저자키워드 중요도 측정을 위한 네트워크 분석방법의 적용에 관한 연구. 정보관리학회지, 31(2): 121-142. Kwon, Sun-Young. 2014. "A Study on the Application to Network Analysis on the Importanceof Author Keyword based on the Position of Keyword." Journal of the Korean Society forInformation Management, 31(2): 121-142.
  4. 김미설, 장우권. 2015. 도서관마케팅 프로모션의 연구동향에 관한 연구. 정보관리학회지, 32(1):171-204. Kim, Mi-Seol and Chang, Woo-Kwon. 2015. "A Study on the Research Trend of LibraryMarketing Promotion." Journal of the Korean Society for Information Management, 32(1):171-204.
  5. 김하진, 송민. 2014. 동시출현단어 분석을 통한 국내외 정보학 학회지 연구동향 파악. 정보관리학회지, 31(1): 99-118. Kim, Ha Jin and Song, Min. 2014. "A Study on the Research Trends in Domestic/InternationalInformation Science Articles by Co-word Analysis." Journal of the Korean Society for InformationManagement, 31(1): 99-118.
  6. 서은경, 유소영. 2013. Detecting Research Trends in Korean Information Science Research. 정보관리학회지, 30(4): 215-239. Seo, Eun-Gyoung and Yu, So-Young. 2013. "Detecting Research Trends in Korean InformationScience Research." Journal of the Korean Society for Information Management, 30(4): 215-239.
  7. 이수상. 2014a. 네트워크 분석 방법론. 서울: 논형. Lee, Soo-Sang. 2014a. Network Analysis Methods. Seoul: NonHyung.
  8. 이수상. 2014b. 언어 네트워크 분석 방법을 활용한 학술논문의 내용분석. 정보관리학회지, 31(4):49-68. Lee, Soo-Sang. 2014b. "A Content Analysis of Journal Articles Using the Language NetworkAnalysis Methods." Journal of the Korean Society for Information Management, 31(4): 49-68.
  9. 이혜영, 곽승진. 2011. 국내 학술지 논문의 주제어를 통한 학술연구분야 관계 분석. 한국비블리아학회지, 22(3): 353-371. Lee, Hye-Young and Kwak, Seung-Jin. 2011. "Relation Analysis Among Academic ResearchAreas Using Subject Terms of Domestic Journal Papers." Journal of the Korean Biblia Societyfor Library and Information Science, 22(3): 353-371.
  10. 장령령, 홍현진. 2014. 학술지 중요도와 키워드 순서를 고려한 단어동시출현 분석을 이용한 독서분야의 지적구조 분석. 한국비블리아학회지, 25(1): 295-318. Zhang, Ling Ling and Hong, Hyun Jin. 2014. "Examining the Intellectual Structure ofReading Studies with C0-Word Analysis Based on the Importance of Journals and Sequenceof Keywords." Journal of the Korean Biblia Society for Library and Information Science, 25(1): 295-318.
  11. 장임숙, 장덕현, 이수상. 2011. 다문화연구의 지식구조에 관한 네트워크 분석. 한국도서관․정보학회지, 42(4): 353-374. Jang, Im-Sook, Chang, Durk-Hyun and Lee, Soo-Sang. 2011. "The Knowledge Structureof Multicultural Research Papers in Korea." Journal of Korean Library and InformationScience Society, 42(4): 353-374.
  12. 조재인. 2011. 네트워크 텍스트 분석을 통한 문헌정보학 최근 연구 경향 분석. 정보관리학회지, 28(4): 65-83.Cho, Jane. 2011. "A Study for Research Area of Library and Information Science by NetworkText Analysis." Journal of the Korean Society for Information Management, 28(4): 65-83.
  13. 최영출, 박수정. 2011. 한국행정학의 연구경향 분석: 네트워크 텍스트 분석방법의 활용. 한국행정학보, 45(1): 123-139. Choi, Young-Chul and Park, Soo-Jung. 2011. "A Study for Research Area of Korean PublicAdministration: Based on Network Text Analysis." Korean Public Administration Review, 45(1): 123-139.
  14. 홍순만. 2013. 소셜 네트워크의 세계와 빅 데이터 활용. 서울: 파워북. Hong, Sun-Man. 2013. Social Network World and Big Data Usage. Seoul: PowerBook.
  15. Kotler, P. and Levy, S. J. 1969. "Broadening the Concept of Marketing." Journal of Marketing, 33: 10-15.
  16. Kotler, P. and Armstrong, G. 2008. Principles of Marketing. N.J: Pearson Education International.
  17. Koontz, C. M., Gupta, D. K. and Sheila, W. 2006. "Key Publications in Library Marketing:A Review." IFLA Journal, 32(3): 224-231. https://doi.org/10.1177/0340035206070185
  18. Rowley, J. 2003. "Information Marketing: Seven Questions." Library Management, 24(1/2):13-19. https://doi.org/10.1108/01435120310454476

Cited by

  1. Global library marketing research pp.0143-5124, 2018, https://doi.org/10.1108/LM-05-2018-0039